GM's China Sales Up In October

Bertel Schmitt
by Bertel Schmitt

GM shows new vigor in its largest market China. October sales across all of GM’s Chinese joint ventures were up 14.3 percent on an annual basis. The Chinese market is of increasing importance for GM. In the first 9 months of the year, 30 percent of GM’s global sales were in China, trailed by the U.S. with 28 percent of GM’s global business.

GM China October 2012Oct ’12YoY10 monthsYoYGM China251,81214.3%2,333,62410.5%Shanghai GM117,61113.8%1,084,4437.4%Buick60,5107.7%522,981Chevrolet54,6608.3%564,399Cadillac2,49119.5%23,813SAIC-GM-Wuling129,80615.9%1,199,93713.9%Wuling118,78817.0%1,108,978Baojun10,968100.0%?FAW-GM4,259-2.7%45,5080.5%Black: GM data. Blue: Calculated from historical GM data

Shanghai GM sold 117,611 vehicles in China during October, up 13.8 percent. Its Buick brand was up 7.7 percent to 60,510 units, Chevrolet sales in China were 54,660 units, an increase of 8.3 percent. Cadillac sales in China increased 19.5 percent to 2,491 units.

SAIC-GM-Wuling’s sales rose 15.9 percent on an annual basis to 129,806 units. Wuling brand sales in China during October were 118,788 units, a year-on-year increase of 17.0 percent. Data on Baojun remain a bit murky. The joint venture brand sold 10,968 vehicles in October, which is said to be “more than twice the number of the previous October” for which no numbers have been made available. In the first nine months, more than half of GM’s Chinese unit sales came from SAIC-GM-Wuling joint venture, where GM holds 44 percent.

FAW-GM sold 4,259 vehicles in the domestic market, down 2.7 percent

Usually, we take GM’s China sales as a proxy for the Chinese market, but we won’t. October sales of Toyota, Nissan and Honda in China were down more than 40 percent as a result of of the island row, and one can only guess how much of the spoils went GM’s way.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Schmitt trigger Schmitt trigger on Nov 05, 2012

    Wait until Chinese mobs start rioting on the anniversary of the "boxer uprising".

  • 360joules 360joules on Nov 05, 2012

    Forgive me for asking a simple question, but how does the GM mother ship make money on its Chinese ventures? Royalties on IP? Component sales? Is GM even allowed to repatriate earnings to NA out of China?

  • 3SpeedAutomatic I'd like to see a sedan:[list][*]boxy in shape, avoid the windshield at a 65º angle BS[/*][*]tall greenhouse, plenty of headroom to sit straight up in the back seat[/*][*]V8, true dual exhaust, sans turbo, gobs of torque[/*][*]rear wheel drive, fully independent suspension, accommodate a stretched wheel base (livery service would go nuts)[/*][*]distinctive, tasteful colors (black, navy blue, claret, etc.)[/*][*]more substance, less flash on dashboard[/*][*]limited 5 yr run, get it while you can before the EPA shuts you down[/*][/list]
  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
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