BMW Maximizes Mini Investment. With The Mini Paceman

by Bertel Schmitt

Published: November 28th, 2012

bmw maximizes mini investment with the mini paceman

BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show.

At a base U.S. price of $23,900, the Mini Paceman offers “powerful, dynamically stretched coupe lines and the hallmark MINI go-kart feeling” on a lowered sports suspension and optional all-wheel drive.

We celebrate this momentous occasion with a maxi-sized picture library, a small selection of hundreds offered by BMW. The MINI Paceman will go on sale beginning March 16, 2013. You want fries with that?

#BertelSchmitt #BMW #Germany #MINI #Paceman

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments

Join the conversation

2 of 39 comments

Mr Nosy on Nov 29, 2012

Mini has a little catching up before being fully comparable to Micky Dees. So far, there's no model comparable to the Filet O' Fish in their line up,a la the Aquada.The Bassman,were it to be developed,could tap the urban dwelling,sport fisherman demographic,and their emphasis on a diet rich in Omega-3 fatty acids. A Sushiman submodel would also be a definite hit with aspiring models and actresses,but only if the guy pays for it. I'm also a bit surprised that Mini has never popped out a true Jr BMW, The Notchman. Because Americans love trunks,probably because they're easier to conceal bodies in than hatchbacks.

Like Reply
Dogbreath on Dec 01, 2012

I've been waiting 30 years for a 2dr AWD hatch with a little clearance, power, and a semblance of handling, quality and comfort. I'm 6'2" - not extreme but don't like looking to the left and seeing the post; I've got a mile of gravel driveway and 20 miles of winding country road to town; two big dogs who like the ride as much as I do and we get 6 to 12 inches of snow in the winter. It's a niche, I know, but I'll bet that after I buy one of these cars two or three others peeps in this valley will get one too. I like it.

Like Reply

Recent Comments

Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.