Truth Versus Advertising: A Ferrari In The Rear-View Mirror Of An STS Edition
This Cadillac ad is the latest in a series of seriously good spots for the CTS-V, which started with this “Competition” ad from last Summer. But then, as I found in a short drive, the CTS-V writes its own ad copy, 556 HP at a time. And this latest spot has one minor truth-related omission: though GM rightly claims that Magneride Magnetorheological suspension was “perfected” in the CTS-V, it actually debuted in the less ad-dollar-worthy 2002 STS. And there’s no mention of the fact that the technology was developed by Delphi, then a technically independent firm, and the technology has since been sold to Beijing West Industries. Of course, these details aren’t exactly worthy of the limited time available in a 60-second spot, but it’s the truth, dammit. “Just sayin…”
More by Edward Niedermeyer
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How long has Cadillac been using "The New Standard of the World" tag line? I think that's very good too. The ad is terrific.
Our suspension is used by Ferrari. And that's about it. Yay for Cadillac!
You know, I don't like the looks of the CTS, and I'm not in the market, but if I were, that ad would be enough for me to go test drive the car. That is a great ad!
Ummm, but I think HSV from Australia had the magnetic ride control back in 2007 - was that before the CTS-V too?