Saab's Choice: Become Russian Or Chinese

Bertel Schmitt
by Bertel Schmitt

Saab will either be owned by Russians or Chinese. That’s the way it looks today. Which is no guarantee that it will look the same on Monday.

Yesterday, GM and the Swedish Government gave their nods to a very tentative deal that would allow Vladimir A. Antonov to invest 30 million euros in Spyker in return for a 29.9 percent share. This deal was immediately hailed as “the first good news” at Saabsunited. But the deal is far from done and fraught with nasty details.

GM spokesman James Cain told the New York Times that the matter is “contingent on Saab meeting various commitments.” According to Cain, “Saab has homework they have to do with other parties to create the conditions under which we can move forward.” In a statement, GM demands “certain specific actions to be taken by Saab which have not yet been completed, as well as certain formal consents, approvals and waivers which Saab has not yet obtained.”

Uh-oh. That homework might be demanding. Instead of consents, approvals and waivers, Spyker produced other suitors.

A source told Reuters that Saab is in talks with Chinese automakers Great Wall Motor , China Youngman, and Jiangsu Yueda over a potential investment deal. “The negotiations are very far advanced and should produce results over the weekend,” the source said.

At today’s quarterly (negative) results meeting, Spyker confirmed that they “have opened up alternative routes to fund the company mid- and short-term including but not limited to discussions with Chinese car manufacturers, the discussions with some of which had already been ongoing for several months. We are hopeful that these discussions will result in a solution very shortly so we can resume production.”

It is unclear whether the three Chinese companies are acting jointly or separately. Great Wall has been very active in its quest to enter the European market. Having a European brand with existing certifications and dealer networks would smooth a Chinese entry into Europe immensely.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments
Join the conversation
5 of 12 comments
  • SCE to AUX SCE to AUX on Apr 30, 2011

    I don't believe it's going to happen. This will be a business decision, not an emotional choice. There's a reason Saab is being passed around like a cheap date, and it's not because it's profitable.

    • See 2 previous
    • Fred diesel Fred diesel on May 01, 2011

      @ExPatBrit So I take it youve never been in or driven a Saab two-stroke or anything more recent? Beauty is in the eye of the beerholder. And Id bet the Russians are kicking themselves for letting the Chinese get Saabs tooling.

  • Daniel Daniel on May 02, 2011

    Why doesn't Tata Motors make a move on this one?

  • Tassos I never used winter tires, and the last two decades I am driving almost only rear wheel drive cars, half of them in MI. I always bought all season tires for them, but the diff between touring and non touring flavors never came up. Does it make even the smallest bit of difference? (I will not read the lengthy article because I believe it does not).
  • Lou_BC ???
  • Lou_BC Mustang sedan? 4 doors? A quarterhorse?Ford nomenclature will become:F Series - Pickups Raptor - performance division Bronco - 4x4 SUV/CUVExplorer - police fleetsMustang- cars
  • Ede65792611 Got one. It was my Dad's and now has 132K on it. I pay my Mercedes guy zillions of dollars to keep it going. But, I do, and he does and it's an excellent vehicle. I've put in the full Android panel for BT handsfree and streaming with a backup cam.
  • Lou_BC Wow. People say they want sedans and there should be more of them. Goes to show that internet warriors do not accurately represent the desires of the general population. What do people buy? Pickups and CUV'S. Top 10:1. F Series2. Silverado3. Ram4. Toyota Rav45. Model Y Tesla6. Honda CRV7. Sierra8. Toyota Camry9. Nissan Rogue10. Jeep Grand Cherokee Only 2 sedans.#5 Is a sedan and an EV#8 The ubiquitous Camry The only way to resurrect the sedan is by banning crewcab pickups.
Next