What's Wrong With This Picture: Dodging The Ram Issue Edition

by Edward Niedermeyer

Published: September 2nd, 2010

what s wrong with this picture dodging the ram issue edition

The de-Ramification of the Dodge brand took another important step today, as Dodge previewed its new Ram-free logo. Similarly, the new 2011 Durango (on which the updated logo appears) has also had the Ram taken out of its Rama-lama-dingdong… er, technical underpinnings. Once a big BOF bruiser, the Durango has had a unibody makeover along the lines of Ford’s Explorer, making 2010 the year of the Cross-retro-ver. But will the old SUV brands remain relevant after becoming poster boys for automotive and cultural excess back when gas prices spiked? More importantly, does anyone actually like the new Dodge badge?

#3WTP #Branding #Design #Dodge #Logo #NewCars #SignOfTheTimes

Edward Niedermeyer

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3 of 43 comments

Getacargetacheck on Sep 02, 2010

I like it. They've managed to create something new while being respectful of heritage. The arrowhead shape quietly reminds us of the Dodge badge in use since the early 90s while the Dodge script is repeated on the front grille and on the back just like since pre-Iacocca days. The crosshair grille has been a theme since at least the 1980s. Keeping the shape of the Dodge badge and the Ram badge the same is another reminder that Ram is not it's own "make." As Fred Diaz said, Rams will always be Dodges. They share VIN codes. Ram is to Dodge what the original Aurora was to Oldsmobile. A mere marketing exercise that has no basis in reality.

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- BuzzDog on Sep 03, 2010
  
  If "Ram is to Dodge what the original Aurora was to Oldsmobile," that doesn't bode well for Dodge. Or Ram, for that matter.
  
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TriShield on Sep 03, 2010

A quick trip over to Allpar confirms that the name Citadel on the side is the trim level. That's a throwback to the days not so long ago when American vehicles had trims called Brougham, Limited, Royale, Regency, Custom, Ultra, Elite and so fourth. Citadel and R/T will be the top trim levels for the Durango. Express is the base.

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Recent Comments

ED I don't know what GM is thinking.I have a 2020 one nice vehicle.Got rid of Camaro and was going to buy one.Probably won't buy another GM product.Get rid of all the head honchos at GM.This company is a bunch of cheapskates building junk that no one wants.
Lostjr Sedans have been made less practical, with low rooflines and steeply raked A pillars. It makes them harder to get in and out of. Probably harder to put a kid in a child seat. Sedans used to be more family oriented.
Bob Funny how Oldsmobile was offering a GPS system to help if you were lost, yet GM as a company was very lost. Not really sure that they are not still lost. They make hideous looking trucks, Cadillac is a crappy Chevy pretending to be fancy. To be honest, I would never step in a GM show room now or ever. Boring, cheap ugly and bad resale why bother. I get enough of GM when i rent on trips from airports. I have to say, does anybody at GM ever drive what everyone else drives? Do they ever then look at what crap they put out in style fit and finish? Come on, for real, do they? Cadillac updated slogan should be " sub standard of the 3rd world", or " almost as good as Tata motors". Enough said.
Sam Jacobs I want a sedan. When a buy a car or even rent one, I don’t want to ride up high. I don’t want a 5-door. I want a trunk to keep my stuff out of sight. It’s quieter, cars handle better, I don’t need to be at the same height as a truck. I have a 2022 Subaru Legacy Touring XT, best car ever, equipped as a luxury sedan, so quick and quiet. I don’t understand automakers’ decisions to take away sedans or simply stop updating them — giving up the competition. The Camry and Accord should not be our only choices. Impala and Fusion were beautiful when they were axed.
Spamvw I think you need to remember WHY the big 2 and 1/2 got out of the car business. Without going political, the CAFE standards signed into law meant unless you had a higher gas mileage fleet, you couldn't meet the standards.The Irony is that, the law made sedans so small with low roof lines, that normal people migrated to SUV's and Trucks. Now we get worse mileage than before.