#personaluxurycars

As we covered in our last installment, the Cadillac Eldorado was “all-new” for 1963 as GM repositioned its flailing flagship convertible. While the rest of the lineup existed as a refresh of the 1961-1962 generation, Eldorado was set apart. Not that it looked different to the rest of the model range, as it received the same visual updates. Eldorado was considered new, special, because of its change in construction: It ascended the ranks in 1963 to the Fleetwood assembly line. And there were a few new details under the skin to draw in the consumer.

In 1961 Cadillac lowered the status of the Eldorado for its fifth generation, after the fourth-gen received lackluster sales. Eldorado transitioned from a pair of body styles (coupe and convertible) sitting atop the company’s standard car range to a weird cousin within the DeVille line, offered only as the convertible Biarritz. Customers saw little to no reason to spend 16 percent more for an Eldorado Biarritz than they would for the nearly identical Sixty-Two convertible, and sales remained poor at 1,450 per year in 1961 and 1962. Eldorado needed a change, a clean break.

In our last Eldorado installment, we reviewed the styling revisions that arrived for the fifth generation Eldorado’s second and final year in 1962. Styling was smoothed, fins were made less aggressive, and the look headed toward a more familial and generalized GM appearance as distinguishing Eldorado details went by the wayside. As it turned out, this less-for-more approach did not work particularly well with regard to the appeal of the top-tier Eldorado Biarritz.