#PaintColors

We mentioned today that a lot of car buyers are buying vehicles in boring colors.

Jeep has brought back the Tuscadero color for the Wrangler, and now added it to the Gladiator.

For those unfamiliar, it's eye-searingly pink.

I sparked a minor Twitter argument this week after offering up an image of a brand new car that’s available in a truly horrible exterior color. Public Car Twitter opinion mobilized quickly and angrily against my take, and only a couple others were brave enough to take my side against such a visual crime.

Today we talk paint.

Last year, Ford announced a new green paint option for the Mustang as a tie-in for Saint Patrick’s Day. This year will be no different. Ford has unveiled Grabber Lime for the 2020 model year and, once again, has timed the debut to coincide closely with the holiday.

While Grabber Lime was never a metallic shade, Ford’s latest incarnation is more shimmery than a school of sardines. That does not appear to be the case for Ford’s other historic hue, Twister Orange, however. We’ve already seen the color roll off the auction block, slathered on the first 2020 Shelby GT500, for a cool $1.1 million, and it’s gloss only. Frankly, Grabber Lime is absolutely blaring in comparison.

By the standards of niche market convertibles, the Buick Cascada is, or at least was, a certifiable hit.

Sales of the Cascada have tumbled by a fifth in 2017, year-over-year. More recently, Cascada sales fell by nearly 40 percent during the height of the summer. But since going on sale at the beginning of 2016, more than 11,000 Buick Cascadas have been sold in the United States. At times, the Buick has even outsold Mazda’s MX-5 Miata. And no, before you draw an entirely incorrect conclusion, hardly any Cascadas have gone into the daily rental mix. More than 99 percent of the Buick Cascadas sold in America were retail acquisitions.

But for its third model year, Buick feels it’s time to spice things up. The Cascada, historically available in very few shades, is getting new paint options for the 2018 model year. Why?

“Color is back,” Buick’s Catherine Black says.

There are a lot of things that I like about the car hobby and, at the same time, there are annoyances. As someone who writes about automotive history, I can well appreciate the need for authenticity when it comes to restorations. I also understand that humans are competitive and that car shows are often actual competitions. Otherwise, there wouldn’t be such a thing as Best of Show. Consequently, there’s a place in this world for quibbling whether or not the wingnut on a 1958 Chevy is true to the VIN, but as I said, it can be annoying.

Were you hoping to have a red Jeep Grand Cherokee SRT or Dodge Durango Ron Burgundy Edition in your driveway in time for Christmas? You may have to try your luck on the lot, as new orders will be painted black, white, gray and silver all over for the next few months.

For the third consecutive year, consumers around the world prefer to paint their world in white when they shop for their chariot of choice.

Take a good look at the picture above. What do you see? If your answer is that you see three black Chevrolet Equinox “cute utes,” you’d be wrong.