Study Claims Gen Z Doesn't Like Buying Cars

Younger drivers have reportedly had it with the dealership experience, with Gen Z even more disenfranchised than Millennials. Though it’s difficult to imagine anybody visiting a showroom within the last 12 months having any other reaction. Incentives are down, prices are up, and there’s a good chance whatever you wanted to buy isn’t going to be on the lot anyway. Someone saying they had an exemplary dealer experience is becoming about as common as people claiming they enjoy going to the DMV.

However, CDK Global Inc. still opted to conduct a survey in the hopes of determining just how much less tolerant younger shoppers might be compared to older generations. The takeaway probably isn’t going to shock you, even if the sheer volume of first-time buyers that don’t care for dealerships might.

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Millennials Still Prefer Cars, Study Suggests

Ever since the Great Recession, Millennials have become the target of blame for every economic woe imaginable. They’re not saving their money, they’re not buying homes, they’re not making enough, they change jobs too frequently, they don’t know how to shop around, they’re crippled by debt, and they aren’t buying enough cars. Depending on where you get your news, they are frequently framed as economic imbeciles incapable of doing anything right.

Of course, the obvious counterpoint to those allegations involve the broader problem stagnating wages and a market established by their higher-earning forebears that they can’t seem to wrangle — but who has the time for nuance these days?

While we primarily care about the car buying angle, it’s worth mentioning that Millennials are different from their older counterparts. Still, we were surprised in how that fact manifested itself this week. Apparently, Millennials aren’t all that excited about utility vehicles. Despite SUVs and crossovers dominating the automotive landscape, younger folks are still choosing to buy cars.

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JD Power: Millennials Buying More New Vehicles Than Expected

Millennials giving up on cars? Not according to a recent J.D. Power study.

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Study: Millennial Fastest-Growing Auto Lending Segment

Alleged to not be interested in cars or driving them, millennials are the fastest-growing segment of car buyers as far as lending goes, per a new study.

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  • Turbo Is Black Magic I would probably bet billions on a $350,000 halo car… but insist on bucking all buying trends and build a sedan with an ugly rear and awkward proportions.What do the peasants know anyway.Also more letters and numbers for car names, probably spend another $300 million to buy the YKK trademark… I know most of the common folk associated those 3 magic letters with a zipper they broke last week…. But close your eyes and picture a generic midsize CUV… now say YKK… get it?!Also move headquarters locations again. Kensington PA comes to mind… it can only go up!
  • Coo65757652 A reminder to those of you who expect more from GM: "We are in the business of making money, not cars"(1964: CFO of GM).
  • Jeff Here's an idea from the past 0H:08 / 22:100:08 / 22:10 1970 Cadillac Eldorado (400HP 8.2L V8): Top 10 Facts You Didn't Know!
  • Ras815 It's a travesty that this is even allowed to carry the same 7er identity that the E23, E32 and E38 established.
  • V16 It's hard to believe that GM or Ford in 2024 can't or won't design a truly class leading sedan for the North American market.To cede the entire mainstream market to Japan and Korea is an embarrassment.