#BMW

Volkswagen made waves and offended Corey’s sensibilities when it released an ad, a while back, that used sex to sell its line of family-friendly vehicles. Not implicit, come-hither-looks-from-passing-girls kinda sex, but full-on, here’s-people-doing-it kinda sex. Seemed a little rude.

Well, the Germans are at it again.

This time, it’s BMW and an online ad that uses raw, steamy passion and a concept-car-turned-bordello to sell its vision of an electric, autonomous future. A future that, until now, has boasted very little sex appeal. Like, zero sex appeal.

We apologize to our West Coast readership who may be taking in these pictures while munching on their Froot Loops. It must be ruining your appetite. According to BMW, that front end — Hannibal-style kidney grille and all — is the new face of the 4 Series.

Is it too late to take back all the bad things I said about the Chris Bangle design era?

The Justice Department has opened an antitrust probe into four automakers that formed a pact with California to compromise on tailpipe emissions, effectively circumventing federal regulators, last July.

Over the summer, Ford Motor Co., Honda Motor Co., BMW AG and Volkswagen Group announced a joint agreement with the California Air Resources Board to adhere to fueling standards slightly lower than Obama-era rules but still significantly higher than the Trump administration’s proposal from 2018. The Justice Department is seeking to determine whether or not that qualifies as a violation of federal competition laws.

Superfans of BMW’s M subsidiary — or, more accurately, its cars — are in for some good news. The German automaker announced an extra special heritage edition of the M4 on Tuesday. Called the BMW M4 Edition ///M Heritage, and limited exclusively to the F82 coupe, the model is supposed to commemorate everything the M Division stands for.

While that absolutely includes making BMW money, the automaker has yet to provide the model with an MSRP. That said, its special nature will undoubtedly push it beyond the model’s $70,000 base price. It’s also limited to just 750 examples worldwide, which ought to tack on a premium of its own.

With Mercedes-Benz already offering illuminated badges as a factory option, we knew it was only a matter of time before BMW responded. According to Bimmerpost, dealerships will soon offer “Chrome Iconic Glow Kidney Grilles” as an option.

The accessory is exactly what it sounds like. BMW either looks to be trying to steal a bit of Mercedes’ thunder or this is a touching tribute to Mercury vehicles from the early 1990s. Obviously, we’re hoping it’s the latter scenario.

With BMW and Daimler already getting cosy via their autonomous vehicle partnership, the duo plans on bringing self-driving ( SAE Level 4) tech to the masses by 2024. While other automakers have promised more advanced autonomy on a shorter timeline, the reality of the situation is that true self-driving capabilities are proving difficult and expensive to produce. By partnering up, the Germans believe they can continue their quest while sharing the financial burden of development.

The more the merrier, apparently. According to Germany’s Wirtschaftswoche, Audi will be the next guest to arrive at the party. Daimler and BMW’s previous release stipulated that the pair would focus on the joint development of next-generation technologies for driver assistance systems, automated driving on highways, and automated parking — with the goal of seeing those technologies adapted for passenger vehicles by 2024.

Longtime luxury rivals BMW and Mercedes-Benz may have signed onto an autonomous vehicle/ride-hailing partnership earlier this year, but that doesn’t mean the two companies go around holding hands. The competitive spirit is still there; AV development just carries a price tag neither company wants to pay in full.

For BMW as well as M-B, the lucrative core business of selling luxury vehicles to a well-heeled clientele remains top of mind, and Bimmer’s new boss isn’t happy that his Stuttgart rivals are running away with the sales crown.

Eager to reduce R&D costs, Jaguar Land Rover and BMW forged a cross-channel bond earlier this summer, but the increasingly cozy relationship between the Anglo-German rivals likely won’t end with the mere sharing of electric drive units and internal combustion engines.

A number of JLR vehicles poised to drop from the product pipeline could come to fruition thanks to a piece of Bimmer architecture.

Admit it ⁠— when you think of the BMW 6 Series, it’s the long prow of the mid-80s 633 or 635 CSi nosing into your brain, not the oddly-shaped 2019 640i xDrive Gran Turismo. That sleek Reagan-era coupe can continue to roam throughout your mind for years to come, as it won’t have any competition.

For the 2020 model year, the last bearers of the 6 Series designation fade from the American landscape, joined in their vanishing act by an unloved 3 Series four-door with a liftback.

There was a loud, painful sounding thunk. It wasn’t the sound of the door closing that has been compared for generations to that of a bank vault. Rather, my teenaged daughter whacked her head on the low, sweeping C-pillar, reminding me of the countless concussion protocol waivers I’ve digitally signed over her years in various competitive sports.

No damage that required missing a game, thankfully – only wounded pride. But it served as a reminder that there is a price to be paid for style. The current fashion of four-door “coupes,” whether of the sedan or crossover variety, may be trendy, but for those raising kids of greater than average height, this 2019 BMW X4 might not be the ideal statement vehicle.

With the 2020 BMW 1 Series having debuted (as a hatchback) earlier this year, we knew a new sedan was en route. In fact, spy shots of the vehicle started cropping up in Europe and China almost immediately. However, that particular vehicle turned out to be a refresh of the Chinese-made 1 Series (F52). But it wasn’t of much concern to us. Here in the United States, the smallest modern BMW sedan to grace our shores (at least until the 2 Series Gran Coupe arrives) is the 3 Series… or is it?

Delivering to us a bit of a head-scratcher, a friend of the site offered up a handful of photographs of a Chinese-market 1 Series donned in camouflage. The twist? It was sitting inside of a warehouse located on our East Coast and not halfway around the world.

As automakers connect more vehicles to the internet and install app-based shops into the dashboard, we’ve become increasingly worried with in-car marketing annoyances and the prospect of companies hiding content behind paywalls. Our concerns turned out to be valid.

BMW has decided that it will charge customers an annual subscription fee if they want to utilize CarPlay in its latest models. Odd, considering most other automakers have been trying to get the platform inside their cars as standard equipment. However we’re betting that changes unless BMW gets a healthy dose of criticism.

Toyota GAZOO Racing showed their Supra GT4 Concept at the Geneva motor show in March, but the word “Concept” must be emphasized. While they are planning to bring the car to market, and parading it on the media accounts, the entire program is very early in its development. With no existing sales and support team based in the United States, let’s investigate what it will take to bring the GT4 to IMSA and SRO GT America competition in the U.S.

GT4 is an international homologation specification that is owned by the SRO Motorsports Group and adopted by race sanctioning bodies around the globe. The Supra GT4 will be entering a class that includes entries such as the Aston Martin Vantage, Audi R8, Chevrolet Camaro, Ford Mustang, McLaren 570S, Mercedes-AMG GT, Porsche Cayman, and — of course — the BMW M4.

With Oliver Zipse confirmed as BMW’s new chief executive, practically everyone theorized on how he was going to shake up the strategy established under former-CEO Harald Krüger — which revolved around gradually introducing more EVs via a highly flexible architecture. While we were disinclined to agree, a swath of industry experts and media outlets claimed this was a terrible blueprint for the brand and expected Zipse to come up with something different.

However, he looks to be offering more of the same. That begs the question as to why Krüger actually left the company and taints the validity of suggestions that his product strategy was internally viewed as a failure.

With Harald Krüger out, BMW needs a new CEO — one that can effectively transition the company into becoming and electrified automotive dreamscape. Krüger presumably wasn’t interested in taking that path. While that hardly makes him a monster, plenty of people felt that his reluctance to spend ludicrous amounts of money on developing EVs was tanking the company’s share price and making him look like a fool. Not us, though. Bending to investors every whim and chasing down trends with minimal foresight seems like top-tier dipshittery. But that’s the nature of the industry right now, for better or worse.

However, in the short term, it pays to promote electrification and Krüger’s measured strategy of gradually introducing more EVs via a flexible architecture was often seen as too conservative. Perhaps that’s the correct assertion and some new blood is in order at BMW if it’s to correct its course. But who do you pick?