Tesla to Begin Charging Subsription for Connectivity Services

tesla to begin charging subsription for connectivity services

Not to be outdone by the likes of BMW and Volkswagen Group, Tesla has decided to begin linking its connected services to a subscription-based payment plan. German automakers may be careening headlong into an era where you have to pay a monthly fee just to activate already installed hardware like heated seats. Though Tesla remains the master at conning customers into overpaying for nebulous features and we need only look at the Full-Self Driving suite, that has yet to manifest into genuine vehicular autonomy and just keeps getting more expensive, for an example.

While the standard connectivity package has always been free for the vehicle's lifespan, Big T is now saying that's only going to be true for the first eight years of ownership. The rationale here is that automotive companies have to continue supporting connectivity services and that there needs to be something to help offset that ongoing financial investment.

Considering just how many automakers now offer connectivity as standard equipment these days — often using it as a method for hoovering up customer driving data — seeing Tesla deciding to charge owners after just eight years is slightly disheartening. But the whole industry is pivoting to new payment schemes manufacturers think will yield better margins in the long run and it'll be easier to leverage via all-electric vehicles using over-the-air (OTA) updates. Volkswagen and Mercedes are currently trying to suss out how to charge subscriptions for advanced driving features whereas BMW is already placing hardware-based features behind a digital paywall. However they're just a handful of examples out of an entire industry comprised of manufacturers thinking similarly. In fact, the only large companies I can think of that have indicated some amount of hesitancy toward the notion of having to perpetually support connectivity features on older cars were Toyota and Dodge. But the former seemed mainly concerned about how this would impact long-term reliability, whereas the former just didn't seem to care — something that may change now that it's owned by Stellantis and not Fiat Chrysler Automobiles.

Tesla's cutoff date for a lifetime of free connectivity was July 20th of this year. Customers will now have eight years to enjoy the service (which includes navigation) and then opt into a monthly or annual subscription fee. Pricing hasn't been announced yet but it's likely to be less than the fancier option that comes with things like video streaming, an internet browser, and upgraded traffic info. The premium service is $99 per year at present and appears fairly popular, so we're doubting most die-hard Tesla shoppers will be all that outraged.

Though something about the brand's history leaves one dubious on the prospect of the company adhering to the full eight years. More than likely, we'll see that goalpost moved a little closer sooner than expected. It also needs to be said that Tesla vehicles don't support Apple CarPlay or Android Auto, making the enhanced connectivity a little more important for drivers who are accustomed to a feature-rich infotainment system. Though the group that's going to be affected most are those shopping on the secondhand market, something Tesla has already been a little goofy about.

We've been worried about subscription services run amok for ages. Granted, manufacturers have said these items won't manifest fully for years to come. But most are also saying that with dollar signs in their eyes. Unless the market shows its unwilling to play along, there may soon be a day where drivers have to shell out monthly payments on items that used to be standard equipment or live with the knowledge that it's embedded within the vehicle and they're simply too poor to afford it.

[Image: BoJack/Shutterstock]

Join the conversation
2 of 15 comments
  • FreedMike FreedMike on Jul 26, 2022

    My old Audi had a “connectivity service.” It sucked. I stopped paying for it. The black UN helicopters did not begin circling my home thereafter, and the car continued to run.

  • DenverMike DenverMike on Jul 26, 2022

    Just on principle, not happening. Not just that the aftermarket can it do better, if I can't live without, but not before simply trying a hot-wire. Every gadget is 12volts at its core, like heated seats for example.

    Except I'd rather opt out in the showroom to begin with. I'm all about the "base model" or one notch or package up, depending features. Some are clearly at the automaker's loss, if you can handle it, staring at blockoff plates and whatnot.

  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.
  • TitaniumZ Of course they are starting to "sour" on the idea. That's what happens when cars start to drive better than people. Humanpilots mostly suck and make bad decisions.