Ram Teases Inscrutable Truck

It’s the week to write about truck teasers, it seems. Perhaps tired of Toyota getting all the digital ink about shadowy references to future product, Ram dropped a post on Instagram suggesting they also have something up their sleeve.

Taking advantage of the myriad Star Wars jokes on May 4th, the Detroit truck brand captioned their video by saying a new “force” is coming, before going on to provide a date just five days from now. Hey, at least with less than a week between teaser and reveal, Ram trounces Toyota by refusing to play the stretch-it-out-for-months game.

But to what are the marketers referring? Pausing the video and enlarging the image does precisely no good, since the cinematography is nothing more than a huge cloud of desert dust and a pair of vague headlights. There is an engine note screaming through the speakers for those who don’t have their device on mute, suggesting this is not an EV or even the expected range-extended version of the all-electric Ram Rev. After all, it is unlikely an internal combustion range extender would produce anything remotely like this racket, though we are talking about Ram which is a close cousin to Dodge. In short, anything’s possible with this crowd in terms of over-the-topiary vehicular expression.

This leaves us with a trio of possibilities. The reveal could be some sort of long-awaited midsize pickup from Ram, perhaps called the Dakota and set to take on Tacoma et al. The hyperactive exhaust noise doesn’t suggest this but – again – Ram has a penchant for the extreme. Another suggestion is the company is finally putting a variant of their Hurricane inline-six in the Ram pickups, supplementing the old-as-dirt 5.7L Hemi with a mill an option that cranks out 510 horsepower from its 3.0L twin-turbo.

Or, and we’re just putting this out there as a Wild Rumour of the Day, perhaps Ram is juicing the TRX to Redeye levels of horsepower. After all, we know they can sell every single one of the things they make, to say nothing of the fact that Challenger/Charger production is wrapping up at the end of 2023 – come hell(cat) or high water. Gotta use up those parts bin leftovers, right?

[Image: Ram]

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