Volvo, Starbucks Team Up for EV Charging Pilot Program [UPDATED]

Tim Healey
by Tim Healey

Volvo and Starbucks are teaming up on a pilot program to explore the installation of electric-vehicle charging stations at various Starbucks locations.

The pilot program will start this summer, and the chargers will be ChargePoint units.

Volvo will install up to 60 DC fast chargers (Volvo branded, naturally) at up to 15 Starbucks stores. All the stores in question will be along a 1,350-mile route from the Denver metro area to Seattle, which, of course, is where Starbucks is headquartered.

The stations will be spaced about 100 miles apart, which places them within range for most EVs.

Volvo’s marketing speak points to how a C40 Recharge owner can get his or her car juiced from 20 percent to 90 percent in about 40 minutes while enjoying an overpriced latte. Of course, the ChargePoint app can be used to find these locations.

There’s a catch, of course — while Volvo owners will get to charge either gratis or at a discount, other EV owners will have to pay up to juice up. Installation of the chargers is expected to be done by the end of the year.

“Volvo Cars wants to give people the freedom to move and lower their impact on the environment,” said Anders Gustafsson, Sr. Vice President Americas and President and CEO, Volvo Car USA, in a statement. “Working with Starbucks we can do that by giving them enjoyable places to relax while their cars recharge.”

“We are thrilled to partner with Volvo Cars to test how we can charge our customers’ electric vehicles at Starbucks stores, said Michael Kobori, Chief Sustainability Officer at Starbucks, in the same statement. “Imagine a future where Starbucks helps our customers to connect — more sustainably.”

“ChargePoint is enabling accessible EV charging opportunities anywhere drivers need it,” said Pasquale Romano, President and CEO of ChargePoint, in the press release. “We’re excited to support Volvo Cars’ road to electrification, and help provide a premium driving experience for its customers to plan charging stops around their favorite Starbucks locations in select west coast destinations.”

We have a few questions not answered in the release. For one, will the chargers be available for use outside of the stores’ business hours? If so, will they be open 24/7 or have their own set hours of operation? Will restroom facilities be available to drivers arriving outside of store hours? Will drivers be expected to make a purchase at Starbucks?

And, finally — what plans are there for expansion?

We’ve reached out to Volvo and we will update if we hear back.

UPDATE: Volvo has replied. The chargers will be open 24/7, bathrooms won’t be available when the stores are closed, there’s no purchase necessary, and the company won’t comment on future plans.

[Image: Volvo]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Superdessucke Superdessucke on Mar 15, 2022

    What about poor urban and rural communities which do not have Starbucks, much less residents who can afford these expensive things? This comes off as rather tone deaf with inflation and rapidly rising fuel costs.

    • Jeff S Jeff S on Mar 15, 2022

      There's always Walmart. The Walmart's around where I live have installed several charging stations.

  • Lou_BC Lou_BC on Mar 15, 2022

    My town just got a Tesla charging station. It's in a small mall with several restaurants.

  • SCE to AUX This was the same car I had (05 xB, stick, "camouflage" color) for 7 years - great car.We called ours "The Lunchbox". I added aftermarket wheels, and the 3rd-party cruise control the dealers could install.It suffered only two failures: bad window switch in week 2 (dealer fixed in 1 hour), bad trailing O2 sensor (fixed myself for $70). Fuel economy was always 28-34 mpg.It was a potential death trap, and ride quality became unbearable after 2 hours. I once did a 10-hour round trip in it and could barely walk after.Traded it for a 2012 Leaf, which was a better car in some ways.
  • Bd2 The "e" nomenclature signifies the e-ATPs which BMW is pursuing.
  • Dave M. I'm sorry to see any storied name go away. The lifespan of the Malibu has fit perfectly in my lifetime years-wise. Some of the highlights include the first and second generations, the '78 revamp (very clean design), and the 2005 generation. Ford, GM and Mopar gave this segment away by allowing Toyota and Honda a foot in the door and then always having to play catch-up. How hard is it to make a truly competitive sedan at a profit? Obviously, Japan Inc. figured it out.I've driven a few rentals these past years; the Malibu got the job done but honestly the Passat and Altima were my rental preferences.
  • Kcflyer actually yes. It's a shame that a product this uncompetitive can still outsell GM's entire EV offerings. Those products have had billions thrown at them. Imagine how nice the new Malibu, Impala, SS, and Lacrosse would be with that kind of commitment.
  • 3SpeedAutomatic Nope....
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