Rivian Sets IPO at $78, Stonks to the Moon

Matthew Guy
by Matthew Guy

While no one around this neck of the woods would call themselves experts in finer points of the stock market, we do know how to add. Talking heads at the Wall Street Journal are reporting Rivian has set an initial share price of $78 for its IPO, a heady sum to be sure. What drives this story to another dimension is they’ve allegedly sold 153 million shares at this price.

For those keeping track, that means they raised nearly $12 billion – making RIVN the biggest listing so far in 2021.

Beyond that basic math, however, your author will suggest readers point their browsers to the WSJ for further financial analysis. Suffice it to say that Bloomberg apparently values Rivian at something close to $75 billion, up three-fold from earlier this calendar year. An influx of interest in one’s company, plus actual production of a vehicle, tends to be a net positive. Rivian shares will trade on the Nasdaq.

Here’s the part where this writer’s head starts to spin. Despite these massive valuations, the company lost almost a billion bucks through the first half of 2021 and is on track to lose at least that much again in Q3 due to costs associated with beginning production of the all-electric R1T pickup truck. Being a profitable enterprise yet being worth billions (on paper) is a phenomenon unique to planet Earth, surely. And maybe Ferenginar but only after the Grand Nagus has recited all Rules of Acquisition.

Alert readers and market watchers have been down this road before, of course. Tesla was a money-losing outfit for ages despite attracting investors like flies to honey. It remains an attractive stock for many, even after experiencing a plummet this week following Elon’s bright idea to poll Twitter asking for consensus on divesting some of his stock. With companies like Rivian and Tesla, it appears the lines between automaker and tech company are very blurry – at least to investors.


Rivian has also been in the news lately for other reasons, including allegations of a toxic work culture in which key executives felt they were shut out of certain decision-making processes. The exec has apparently filed suit in California plus taken matters to the American Arbitration Association.

Back on the Wall Street trading floor, those whose job it is to report on such matters are today speculating the Rivian IPO will immediately jump to around $120 at open, boosting its implied valuation to over a hundred billion dollars. For perspective, GM and Ford, companies that’ve been producing vehicles for over a century, have roughly the same valuation. Combined.

Head spinning, indeed.

[Image: Rivian]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • FreedMike FreedMike on Nov 11, 2021

    I wish them nothing but good fortune.

    • Bullnuke Bullnuke on Nov 11, 2021

      @FreedMike - I wish them well also. Trucks/commercial vehicles/mass transit is where vehicles using this technology make sense.

  • Socrates77 Socrates77 on Nov 12, 2021

    They were the first automaker to build a truck, they're way ahead of GM. Ford should be set up good when they begin selling the F150 lightning early next year.

  • Rover Sig Market placement: One good (large) car, one good (mid-sized) SUV, plus the Escalade (because).Attention to detail. I see nice looking caddies with some ugly features (wheels, trim). I don't know about interiors because no one I know has a caddie.The world does not need another BMW. Not everybody is in sales. Cadillac could be selling cars to all of us Boomers, who remember the large Oldsmobiles, Buicks, Mercuries, etc., of yesteryear and their comfort and, yes, style of a sort.
  • Tassos Back in my day, Nissans were the choice for forward-thinking, progressive folks who appreciated quality and innovation. But now? Seems like they're just for those who can't afford better. It's a shame to see a brand with such promise become the go-to for the budget-conscious (POORS!) crowd. Makes you wonder what happened to standards and aspirations. Guess you can't expect much from a generation that thinks a Nissan is a status symbol.
  • MaintenanceCosts The 2024 Lincoln Nautilus is actually doing what Cadillac ought to do to the XT5. Giant wraparound screen, very showy interior with fancy materials, new emphasis on quiet.
  • Tassos You know, back when cars were built to last, we didn't have all this fuss about "new car smell" being toxic. It's just another liberal conspiracy to make us fear everything, including the scent of American ingenuity. If you ask me, it's all a ploy by Big Government to regulate every aspect of our lives, right down to the air we breathe in our own cars. Give me freedom over a fake fragrance any day! BIDEN NEW CAR SMELLS
  • Aja8888 I love my new car smell as it's better than smelling the refineries and chemical plants around me here in Houston.
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