QOTD: Is the 1Moto Show the Best in the US?

Jason R. Sakurai
by Jason R. Sakurai

’60 H-D Bobber 113 CI, rigid frame, 4-speed, suicide shift. Harvey Mushman, owner/builder.

The 1Moto Show, the annual showcase for custom motorcycles held in Portland, Oregon, took place April 30-May 2. Is the 1Moto Show the best bike show in the country?

’16 H-D ‘Forty Eight’ by Veselka Works

Held in the Zidell Yards barge building, the facility launched its last ship in 2017.

’65 Honda CB450 by Guerrero.

The vast expanse inside and out was great for bike displays, vendors, and food trucks.

’08 Ducati 1098S by Jake Lindeke

Social distancing was not a problem, along with staggered admission.

Firestone Walker Brewing Compay’s 805 brand Yamahauler Dodge van and Yamaha bikes.

Most importantly, the 1Moto Show retained the funky vibe that has made it a perennial favorite.

Over the years, the 1Moto Show has drawn attendees and exhibitors from across the country, and around the world.

Harley-Davidson long bike by Jeff McL.

With hundreds of bikes on display, our aim was to give you an overview.

’65 Triumph Tiger Cub by Red Clouds Collective

A number of sponsors also had bikes on display, such as Red Clouds Collective, and Icon Motorsports.

’08 Ducati 848 Turbo by Dylan. The teal frame was a nice touch.

Due to the pandemic, Canadians cannot cross the border into the US. As a result, they were missing at the One Show. Visitors from other countries couldn’t come either, so the event lacked some of its international flavor.

2019 Ducati Panigale V4S NH69 by Portland’s MotoCorsa.

We’ve debated alternate forms of transportation, presenting many of them. In other countries, motorcycles and scooters are the preferred mode of transportation.

1949 Harley-Davidson Panhead in blue, by POD.

Most Americans haven’t considered motorcycles among available alternatives.

Zero Motorcycles are all electric.

We could lower our dependence on fossil fuels if motorcycles were considered as a viable alternative. There are plenty of electric bikes now, with more on the way.

Western Power Sports’ display

Indian Motorcycles, Zooz Bikes, Modern Artifacts, Western Power Sports, Icon Motorsports, Red Bull, and Poler Stuff all had displays at the 1Moto Show.

Russ Brown Motorcycle Attorney’s Justine.

SW-Motech and Russ Brown Motorcycle Attorneys were also among those displaying.

[Images: © 2021, J. Sakurai]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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 2 comments
  • Pig_Iron Pig_Iron on May 10, 2021

    Held in the Zidell Yards barge building, the facility launched its last ship in 2017. :-(

  • Lou_BC Lou_BC on May 11, 2021

    Most "custom" motorcycles at shows are unrideable in the real world.

  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
  • Alan This is one Toyota that I thought was attractive and stylish since I was a teenager. I don't like how the muffler is positioned.
  • ToolGuy The only way this makes sense to me (still looking) is if it is tied to the realization that they have a capital issue (cash crunch) which is getting in the way of their plans.
  • Jeff I do think this is a good thing. Teaching salespeople how to interact with the customer and teaching them some of the features and technical stuff of the vehicles is important.
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