Junkyard Find: 1989 Volvo 780 Turbo Bertone Coupe

junkyard find 1989 volvo 780 turbo bertone coupe

I’ve documented quite a few discarded Volvos in this series, from the PV544 through the S60, and I never fail to stop and photograph a genuine Italo-Swedish Volvo Bertone Coupe. Here’s the latest, a 1989 780 in a Denver car graveyard over the summer.

Volvo developed a powerful reputation for sensible and safe cars by the 1970s, but few buyers looking for sporty or stylish machinery considered a trip to their local Volvo dealerships at that time. The 1800 sports car never got much of a foothold with that demographic, and so the suits in Göteborg decided to place a long-distance call to Turin, where Gruppo Bertone did its business. This led to the 1978-1981 262C Bertone Coupe, a genuinely odd-looking 200-Series Volvo with a chopped roofline and snazzy wood/leather interior.

Sales of the 262C never struck fear into BMW or Jaguar, but they weren’t nothing. When the new 700-Series Volvo arrived, another Göteborg-Turin discussion resulted in the 1986-1991 Volvo 780 Bertone Coupe.

The Bertone restyle and coupe-izing of the 760 incorporated a bit less madness than we saw with the 262C, with a more subdued chop job on the roof and somewhat BMW-ish lines all around.

This is the fifth thrown-away Volvo 780 I’ve found, after this ’88, this ’88, this ’89, and this ’91 (for 1991, this car was known as, simply, the Volvo Coupé).

For 1987 and 1988, American Volvo 780 buyers had one engine choice: a naturally-aspirated PRV V6, an engine best-known for powering the DeLorean DMC-12 (the V in PRV stood for Volvo, which developed the engine in partnership with Peugeot and Renault). That wasn’t much power for an alleged hot-rod European sports coupe, so Volvo added a turbocharged 2.3-liter turbocharged four-cylinder as an option starting in 1989 (and mandatory for 1991). That’s what this car has, rated at 175 horsepower.

As we all know, TURBO was a magical word during the 1980s, but Volvo was pretty restrained about applying badging with that word.

MSRP on this car was $38,975, or about $83,650 in 2020 dollars. A new 1989 BMW 635CSi went for $47,000, though the $29,950 325iS or $34,950 M3 probably enticed away more potential 780 buyers than did the E24 CocaineWagen.

No Swedish designers ever would have though to do wild upholstery like this in a staid 740 sedan.

This car was in decent condition when it arrived in the junkyard, despite some wear and tear on the wood and leather, but 780s just aren’t worth much these days and Volvo aficionados tend to go for earlier, boxier vehicles.

Just over 160,000 miles on the clock, and now it stops forever (unless someone buys this speedometer and swaps it into another car).

Let’s hope there are still some 780s roaming Japan.

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3 of 19 comments
  • Lstanley Lstanley on Oct 05, 2020

    Buying this Bertone in 1987 is the equivalent of showing up in a Taurus SHO, a Saleen whatever, an Altima SE-R, or something equally bizarre and awesome in an otherwise crowded field of other normal, but still awesome, vehicles. Somewhere out there is a guy willing to share the story of his decision making process to purchase a brand new 1987 Bertone Coupe. What other cars did he look at? What else did he test drive? How did he pull the trigger on the Bertone? What did his wife, his neighbors, his workmates think? Did he get thumbs up from enthusiasts as he drove around? Did anyone ask him about the car at the gas station?

  • SqueakyVue SqueakyVue on Oct 05, 2020

    -the Scott, B5 passat, GTI, hell even the Focus ST are anything but veggie burger. I like rwd as much as the next gear head but id much prefer a livable alternative to the miata and brz.

    • INeon INeon on Oct 06, 2020

      I’m going to follow you around and tell you how delicious veggie burgers are errytime you mention them. Veggie burgers are flippin’ good, man. Serve mine with sweet potato fries.

  • Snickel Fritz I just bought a '97 JX 4WD 4AT, and though it's not quite roadworthy yet I am already in awe of it's simplicity and apparent ruggedness. What I am equally in awe of, is the scarcity of not only parts but correct information regarding anything on this platform. I'm going to do my best to get this little donkey back on it's feet, but I wouldn't suggest this as a project vehicle for anyone who doesn't already have several... and a big impressive shop with a full suite of fabrication/machining/welding equipment, and friends with complimentary skillsets, and extra money, and... you get the idea. If you don't, I urge you to read up on the options for replacing anything on these rigs. I didn't read enough before buying, and I have zero of the above suggested prerequisites... so I'm an idiot, don't listen to me. Go buy all of 'em!
  • Bryan Raab Davis I actually did use the P of D trope, but it was only gentle chiding, for I love old British cars of every sort.
  • ScarecrowRepair The 1907 Panic had several causes of increased demand for money:[list][*]The semi-annual shift of money between farms and cities (to buy for planting and selling harvests)[/*][*]Britain and Germany borrowing for their naval arms race[/*][*]San Francisco reconstruction borrowing after the 1906 earthquake and fire[/*][/list]Two things made it worse:[list][*]Idiotic bans on branch banking, which prevented urban, rural, and other state branches from shifting funds to match demands. This same problem made the Great Depression far worse. Canada, which allowed branch banking, had no bank failures; the US had 9000 failures.[/*][*]Idiotic reserve requirements left over from the Civil War which prevented banks from loaning money; they eventually started honoring IOUs illegally and started the recovery.[/*][/list]Been a while since I read up on it, so I may have some of the details wrong. But it was an amazing clusterfart which could have been avoided or at least tamed sooner if states and the feds hadn't been so ham handed.
  • FreedMike Maybe this explains all the “Idiots wrecking exotic cars” YouTube videos.
  • FreedMike Good article! And I salute the author for not using the classic “Lucas - prince of darkness” trope, well earned as it may be. We all know the rap on BL cars, but on the flip side, they’re apparently pretty easy to work on (at least that’s the impression I’ve picked up). On the other hand, check the panel fits on the driver’s and passenger’s doors. Clearly, BL wasn’t much concerned with things like structural integrity when it chopped the roof off a car designed as a coupe.