Volkswagen Goes to Taos for New Compact SUV

Tim Healey
by Tim Healey

We recently wrote about the upcoming Volkswagen compact SUV that the company has been teasing ahead of an October debut.

Now we have a name, if not much else. Well, we do know at least one other thing – it will be unveiled (virtually, we presume) on October 13.

Oh, and one other thing – it will be built specifically for the North American market.

And yeah, the name is based on the town in New Mexico.

“We’re thrilled to announce the name for the newest member of the Volkswagen family,” said Hein Schafer, Senior Vice President for Product Marketing and Strategy, Volkswagen of America, Inc. “It was important to choose a name that really embodied the nature of the car and the town of Taos, New Mexico was a perfect fit. It’s a small city that offers big things—from outdoor adventure to arts and design and great cuisine.”

Without much else to talk about, the press release is mostly about Taos, painting it in a positive light, of course. Here’s what town leadership had to say: “We are excited that Volkswagen has named their sport utility vehicle after the town of Taos,” said Taos Mayor Dan Barrone. “It’s a great opportunity for our community to share its rich history and culture alongside Volkswagen with its unique and rich history and culture.”

Yeah, I’m just padding out the word count at this point, since VW is playing this close to the vest. We know the Taos will be smaller than the Tiguan, and it’s our guess that it’s likely to get the same four-cylinder from the Jetta with an eight-speed direct-shift gearbox automatic transmission and both front-wheel and all-wheel drive. That’s just speculation, though.

We’ll know if we’re right next month.

[Image: Volkswagen]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Imagefont Imagefont on Sep 18, 2020

    Volkswagen should go to Oklahoma for inspiration in naming new models. The Altus... the Blackwell.... The Hugo.... and my personal favorite, the Idabel... I have a coffee mug with an informative and educational map of Oklahoma on it.

    • Ect Ect on Sep 20, 2020

      Oklahoma, pshaw. If a car company is looking for a suitable place to name a CUV or SUV or truck after, they should look to Canada, which has no shortage of difficult terrain. For example, in Quebec there is Saint-Louis-du-Ha!-Ha! A great name for a vehicle. In Newfoundland, there is the iconic town of Dildo. Another classic.

  • TimK TimK on Sep 18, 2020

    In rural New Mexico, no one can hear you scream. Oh, and never let the gas gauge go below half full.

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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