Jeep Grand Wagoneer Update: This Could Go On for a While…
Clearly deciding that the protracted teaser campaign leading up to the debut of the Dodge Challenger SRT Demon was a template worthy of another go-round, Fiat Chrysler continues dropping sly suggestions of its upcoming full-size Jeep. In the absence of a defined reveal date, this could go on forever.
It already feels like it has.
— Jeep (@Jeep) August 14, 2020
Well, at least we know the upcoming Ram 1500-based SUV will feature its name somewhere on the outside of the vehicle. Interesting feature, that. Thanks to images tweeted out by Jeep on Friday, we can also see that the badging comes with an arguably gaudy gold finish, complete with a little American flag.
Make no mistake, this vehicle hails from Warren, not Mexico.
There’ll also be a way of starting up the engine from the inside of the vehicle. A push-button ignition will appear in this three-row vehicle, which is expected to top out north of $100k. Built alongside its lesser sibling, the Wagoneer, starting in the second quarter of 2021, the Michigan-built Grand Wagoneer is something Jeep should have had on the market at least a couple of years ago.
Still, better late than never, as the North American new vehicle market isn’t like Europe’s, where consumer trends are reversed almost overnight at the stroke of a lawmaker’s pen. As we told you already, the full-size SUV market in the U.S. is remarkably resilient.
While one could picture Jeep throwing out furtive glimpses and teasers for the rest of the year, the current week has already seen two such mini-reveals. That’s quite a pace to keep up. Expect a debut within the next couple of months, and perhaps a lot sooner than you think.
Of course, Jeep could choose to make its Grand Wagoneer the star of November’s L.A. Auto Show, but there’s no way that still-uncancelled show’s happening, given the virus situation.
[Image: Jeep]
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As I've said before, Chrysler has continually dropped the large SUV ball. There should have been a Ram-based Suburban competitor in 1995. Here we are, TWENTY FIVE years later, and they still don't have a full-size SUV. The Wagoneer name has grown dust alongside the Grand, and Ramcharger which would be the Tahoe Sport entry. Shocking incompetence. But hey, at least we had all those other great Chrysler products 1995-2008.
Uh, I hope the stars and stripes won't be on export market vehicles.