QOTD: Are We Done With Retro?

Steph Willems
by Steph Willems

Nothing like a nice evening drive on a warm summer’s night, streetlights whipping by as the western horizon glows with hues of peach and lavender. Yessir, there’s nothing like some leisurely motoring. And what’s that up ahead?

Oh, an FJ Cruiser, Toyota’s answer to the retro craze sweeping the industry back in the early to middle 2000s. Big ol’ thing, it was — and thirsty, too. Kept its resale value, though, but certainly not its initial sales prowess. That thing’s popularity dwindled faster than inhibitions at a kegger.

Will a time ever come when automakers again dive into retro with such ferocity, I wondered?

Recall that simple, long-ago time. I do it often after spending time on social media! It was a decade that brought us the blandest of mainstream sedans from all corners of the earth after a decade that saw the pinnacle of Japanese quality reached.

In the background, however, another crop of designers toiled furiously, dreaming of another era. From those pens came:

PT Cruiser (2001)


Ford Thunderbird (2002)


Chrysler Crossfire (2004)


Fifth-generation Ford Mustang (2005)


Toyota FJ Cruiser (2006)


Chevrolet HHR (2006)

Yes, the Volkswagen New Beetle and Plymouth Prowler was just a warm-up act. These were not cars that boasted a clear design lineage with the generation of vehicle that came immediately before, and before that, and so on. They were departures; either aping a long-ago model or adopting distinctive styling cues of yesteryear.

And history has not been kind to these models, with the exception of the Mustang, which continues to wear its heritage on its sleeve, and possibly the HHR, which was an interesting way to package a cheap Cobalt. The panel van version remains an intriguing vehicle. The SS variant of said van is very intriguing.

Automakers continue to try to rekindle past successes and foist historical design elements on us, but there’s no critical mass of unabashedly retro design like we saw 15 years ago. There’ll be a new Nissan Z soon, but the previous 350Z and 370Z more or less kept the original design recipe intact, minus the distinctively retro flourishes expected of the upcoming model. There’ll be others, too, but it’ll be a scattershot affair.

In this writer’s view, the public’s current disinterest in the passenger car arena makes a wide-scale retro effort unlikely. Crossovers don’t lend themselves to mimicry. What could they mimic? And trucks are trucks, always existing in the present day.

What are your thoughts? Have we finished blasting from the past?

[Image: General Motors]

Steph Willems
Steph Willems

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  • Don1967 Don1967 on Jun 18, 2020

    Faced with the choice of a modern Yamaha MT-09 vs. mechanically-identical retro XSR900, I chose modern. The advantage to modern is that you can customize with a functional windshield, luggage, Waze, etc. without ruining "the look". The downside is that you have to wait 30 years to be imitated by hipsters.

    • PrincipalDan PrincipalDan on Jun 18, 2020

      Had to google those but the "retro" looks pretty cool, especially in the right livery. But then I'm the guy who would choose a cruiser over any other type of bike, every dang time.

  • Vulpine Vulpine on Jun 21, 2020

    Obviously not, considering the look of the new Bronco in the most recent TTAC article.

  • MacTassos Bagpipes. And loud ones at that.Bagpipes for back up warning sounds.Bagpipes for horns.Bagpipes for yellow light warning alert and louder bagpipes for red light warnings.Bagpipes for drowsy driver alerts.Bagpipes for using your phone while driving.Bagpipes for following too close.Bagpipes for drifting out of your lane.Bagpipes for turning without signaling.Bagpipes for warning your lights are off when driving at night.Bagpipes for not coming to a complete stop at a stop sign.Bagpipes for seat belts not buckled.Bagpipes for leaving the iron on when going on vacation. I’ll ne’er make that mistake agin’.
  • TheEndlessEnigma I would mandate the elimination of all autonomous driving tech in automobiles. And specifically for GM....sorry....gm....I would mandate On Star be offered as an option only.Not quite the question you asked but.....you asked.
  • MaintenanceCosts There's not a lot of meat to this (or to an argument in the opposite direction) without some data comparing the respective frequency of "good" activations that prevent a collision and false alarms. The studies I see show between 25% and 40% reduction in rear-end crashes where AEB is installed, so we have one side of that equation, but there doesn't seem to be much if any data out there on the frequency of false activations, especially false activations that cause a collision.
  • Zerocred Automatic emergency braking scared the hell out of me. I was coming up on a line of stopped cars that the Jeep (Grand Cherokee) thought was too fast and it blared out an incredibly loud warbling sound while applying the brakes. I had the car under control and wasn’t in danger of hitting anything. It was one of those ‘wtf just happened’ moments.I like adaptive cruise control, the backup camera and the warning about approaching emergency vehicles. I’m ambivalent  about rear cross traffic alert and all the different tones if it thinks I’m too close to anything. I turned off lane keep assist, auto start-stop, emergency backup stop. The Jeep also has automatic parking (parallel and back in), which I’ve never used.
  • MaintenanceCosts Mandatory speed limiters.Flame away - I'm well aware this is the most unpopular opinion on the internet - but the overwhelming majority of the driving population has not proven itself even close to capable of managing unlimited vehicles, and it's time to start dealing with it.Three important mitigations have to be in place:(1) They give 10 mph grace on non-limited-access roads and 15-20 on limited-access roads. The goal is not exact compliance but stopping extreme speeding.(2) They work entirely locally, except for downloading speed limit data for large map segments (too large to identify with any precision where the driver is). Neither location nor speed data is ever uploaded.(3) They don't enforce on private property, only on public roadways. Race your track cars to your heart's content.
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