Happy 20th, Toyota Prius

Steph Willems
by Steph Willems

Back when your author was the (soon to be not) proud owner of a 93-horsepower Plymouth, Toyota was prepping the American populace for a new kind of driving experience. A futuristic one, and a thrifty one, to boot. Two decades ago, it debuted a model that first appeared in its home country three years earlier: the Prius.

Eighty trillion jokes later, and after selling more than 1.9 million of the things to U.S. consumers, Toyota is marking the Prius’ 20th anniversary in this country with a limited run of special edition models. And they happen to look better than the stock Prius.

Just 2020, um, 2020 Editions will make their way to buyers. To be clear, this is the 2021 2020 Edition, which should confuse absolutely no one.

Offered in two colors (Supersonic Red and Wind Chill Pearl), the 2020 Edition dons a blacked-out treatment that Toyota says lends the model a touch of “mischief.” Of course, if there’s one thing your typical Prius driver knows about, it’s hijinks and badassery. The blackout treatment is applied to the 17-inch allow wheels, exterior trim, B-pillars, and side mirror caps, though the rear spoiler is a body-color affair.

Aside from these flourishes, bolstered by embossed key fob and floor mats (plus a smattering of minor interior alterations), the 2021 2020 Edition is just like any other fourth-generation Prius. An earlier report that suggested the anniversary model would appear as a loaded-up front-drive model turned out to be correct, as the 2020 Edition is available only in XLE FWD guise. This version, of course, will see its presence on the road limited by the automaker, not the public.

As we’ve told you before, the success of Toyota’s hybrid technology has punted the Prius to runner-up status ⁠— even among its stablemates. With Prius sales slowly declining and consumer tastes trending towards larger vehicles, the RAV4 Hybrid is now by far the best-selling gas-electric model in Toyota’s lineup. At the same time, other automakers have benefited from Toyota’s hybrid tech prowess. All of this is the Prius’ legacy ⁠— popularizing a form of propulsion that’s now commonplace.

Standard on the 2020 Edition, as well as other MY2021 Priuses, is Toyota Safety Sense 2.0 ⁠— a suite of safety aids that includes pre-collision braking with low-light pedestrian detection, full-speed dynamic cruise control, bicyclist detection, lane departure alert, automatic high beams, road sign assist, blind spot monitoring, and rear cross-traffic alert. Android Auto connectivity is now standard across the range (it appeared as standard fare on the 2020 Limited).

The 2021 2020 Edition Prius goes on sale later this year for a price that’s TBD.

[Images: Toyota]

Steph Willems
Steph Willems

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  • Ttacgreg Ttacgreg on May 11, 2020

    Heh, the Prius is almost as much of a superconducting lightening rod as Hillary Clinton. Let the insults, hate, and stereotypes fly!!

    • Inside Looking Out Inside Looking Out on May 11, 2020

      Wake up, Hillary and Prius are yesterdays news. It is Biden now. And Tesla, right here at TTAC Tesla is blamed for all sins of mankind and faced multiple death threats.

  • Kurkosdr Kurkosdr on May 11, 2020

    I wouldn't call the Prius ownership experience "thrifty" considering how high the price of the vehicle is compared to vehicles that offer similar performance and interior space. Sure you will save a bit on gas but not enough to lower the total cost of ownership to be the same as -say- a Honda Fit. Unless you drive a crazy amount of miles every day (aka unless you are an Uber driver). It's an "eco statement" car for most people.

    • Zipster Zipster on May 11, 2020

      An interesting point. A fit will get in the high 40's on the highway vs. low 50s for a prius. However, it is in city driving where the prius will virtually double the mileage of the fit. For about $4,000 more, the prius is also a more pleasant driving experience with independent rear suspension and 4 wheel disc brakes which the fit lacks. I believe if you have the extra money and can tolerate the styling, the prius is the better buy.

  • CKNSLS Sierra SLT There are small/midsize Chinese made trucks all over South America. Many South American countries are on "favored trade status" with China.
  • Slavuta "The accused companies include Toyota, Nissan, Subaru, Volkswagen, BMW, Mazda, Mercedes-Benz and Kia"May be I am paranoid but all the manufacturers here are from US vassal states occupied by US forces. And I believe, this is not a coincidence.
  • CoastieLenn I am so conflicted and confused on this whole "data industry" complaint. On one hand, I completely understand that what someone does, says, and basically thinks is entirely their own business (unless it impacts or could impact others then that freedom should get murky), but on the other hand I feel like b**ching and moaning about it now while you know you have had a cell phone in your pocket for nearly two decades that have been proven to be collecting that same type of data *even when turned off* dozens of times per hour and then transmitting it as soon as it's turned back on is a giant waste of time and the complaints just seem like attention grabs. I'll also admit that I'm completely carefree to let any LEO search my vehicle or person at any time, for any reason because I know I'll never have a reason to worry about it. In that same vein, there's a high percentage of people that have the opposite viewpoint for the opposite reason and to them I say "there's a simple solution to that problem that you're clearly incapable or unwilling to correct, so you're your own worst enemy".
  • Tassos Ans: ABSOLUTELY NOTHING.I don't want to know anything about any other poor man's BMW Mazda either.
  • Tassos Ford is losing $100,000 for each EV it sells.Socially Promoted, Affirmtive Action hire Mary Barra does not disclose the corresponding number for GM. Maybe it is even worse? It sure is not zero.
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