Sony Vision-S: A Car From the Maker of the Walkman

Steph Willems
by Steph Willems

When it comes to forward-thinking concept vehicles, “vision” ranks among the most popular words used by automakers to convey their futuristic aspirations to the general public. Among real-world production models, the letter “S” best signifies a vehicle either at the top or bottom of its game. There’s no in-between when it comes to S; it’s either Sport, or base.

So it’s forgivable if the reader finds the name bestowed on a prototype vehicle launched Monday night at the Consumer Electronics Show to be both generic and instantly forgettable. But the Vision-S is real, and it was built by a company best known for putting music in the hands of the teeming masses, not cars.

Sony surprised everyone at CES last night. Yes, Sony, which appears to be in the market to outfit other companies’ vehicles for electric semi-autonomous driving, rather than offer the whole package on its own. Sony made no promise of vehicle production.

The Vision-S, therefore, stands as a showcase of Sony’s mobility-related technology. In a, um, vision statement, the company expressed that it “exists as a citizen of society and the Earth.”

“We believe that new human lifestyles exist beyond the realms of new mobility,” the company stated. “Sony will work directly toward that ideal.”

Sounds spooky.

Looking like a latter day Austin Princess, were one to be designed by Tesla and Porsche, the Vision-S carries four passengers atop a specially made EV platform outfitted with two 200kW electric motors front and rear. Said platform and associated systems tap into the future with the help of 5G connectivity, affording the user over-the-air (OTA) updates. The 5,180-pound all-wheel drive car is said to be capable of sprints to 62 mph in 4.8 seconds.

While the vehicle soaks up upgrades sent from a company’s nerve center, it will also evolve to the user’s specific tastes via cloud artificial intelligence; its sensing systems will learn the user’s preferences and update entertainment, climate control and drive modes accordingly. All the while, tech will enable seamless transitions from person to occupant. For example, the song playing on your mobile device will emerge from the car’s speakers after entering the vehicle.

Speaking of music, something Sony knows well, the company’s 360 Reality Audio promises a “spherical sound field” in the cabin for a truly immersive listening experience. Seat-mounted speakers flourish in this tech testbed.

Not just speakers, either, A dozen cameras (note the side-view “mirror” screens), a bevy of ultrasonic and radar sensors, and solid-state LiDAR maps the world around the Vision-S, providing what Sony calls a “Safety Cocoon.” A driver-monitoring camera is there, too, which, when combined with LiDAR, makes Sony’s effort a more advanced self-driving package than anything offered by Tesla. Sony says the driver-assist system counts as a Level 2+ on the self-driving scale, with the potential to take things to Level 4 in the future.

Will you ever be able to drive one yourself? The jury’s out on that, but Sony hints continuously that the vehicle is a one-off. Every page in the Vision-S online catalogue carries the disclaimer, “This content and prototype vehicle are intended to illustrate our future concepts in the area of mobility.”

Still, unlike Apple, Sony managed to crank out an actual car for the public to gawk at.

[Images: Sony]

Steph Willems
Steph Willems

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  • Multicam Multicam on Jan 08, 2020

    I haven’t laughed out loud at a TTAC article in a while, that was great! ‘The Vision-S, therefore, stands as a showcase of Sony’s mobility-related technology. In a, um, vision statement, the company expressed that it “exists as a citizen of society and the Earth.”’ What?! “We believe that new human lifestyles exist beyond the realms of new mobility,” the company stated. “Sony will work directly toward that ideal.” What?! “For example, the song playing on your mobile device will emerge from the car’s speakers after entering the vehicle.” You mean like on any Bluetooth-enabled car of the last decade?! “Speaking of music, something Sony knows well, the company’s 360 Reality Audio promises a “spherical sound field” in the cabin for a truly immersive listening experience” Surround sound?! ‘A dozen cameras (note the side-view “mirror” screens), a bevy of ultrasonic and radar sensors, and solid-state LiDAR maps the world around the Vision-S, providing what Sony calls a “Safety Cocoon.”’ Safety Cocoon! Hahaha! Does it come with a PS4 embedded in it? I’ll buy one right now if I can play Bloodborne while my safety cocoon drives me to work!

  • Rpn453 Rpn453 on Jan 08, 2020

    Reminds me how enjoyable it was to be part of a group of university summer student employees. They had fun with this stuff. I bet at least a couple of the kids at the table were in tears with laughter when someone came up with that "new human lifestyles" line. Good times.

  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Bd2 Even Lexus is feeling the burn of not being able to compete in the e-ATP arena.
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