Jeep: With New Year Comes a New Badge

Steph Willems
by Steph Willems

The mighty Jeep brand is hitting the Consumer Electronics Show next week, and it’s got a new badge in tow. No, Jeep isn’t messing with its namesake script; rather, there’s a new signifier on the way.

As it prepares to tout a trio of upcoming plug-in hybrids at the Las Vegas trade show, Jeep’s electrification effort will see the “4xe” badge filter through the lineup in the coming years.

Sounding like a Toyota sub-trim, 4xe denotes an electrified Jeep model. Among the vehicles in line to receive the badge are the Wrangler, Renegade, and Compass PHEVs scheduled for a New York debut in April. They’ll also show up at the Geneva Motor Show.

By 2022, all Jeep models will boast some form of electrification, be it a mild hybrid setup or a plug-in arrangement that actually offers all-electric driving. The Wrangler currently offers a 2.0-liter eTorque four-cylinder mild hybrid powertrain, with a V6 eTorque system borrowed from the Ram 1500 arriving for the 2020 model year. That system pairs with the four-door Unlimited bodystyle.

According to the brand, “All Jeep electrified vehicles will carry a new ‘Jeep 4xe badge,'” which seems to say that mild-hybrid variants will also sport the special badge. (We’ve reached out to Jeep to confirm this and will update when we hear back.) If that’s the case, your new PHEV’s badge won’t be as boastworthy as it could be.

Elsewhere at CES, Fiat Chrysler has two concepts on offer. One, the Airflow Vision, is a sculptural concept that aims to examine how future occupants will interact with in-car technology. Customizable settings accessed via numerous screens are the big draw here, as FCA s eager to play up its UX investments.

Then there’s the Fiat Concept Centoventi (“120” in Italian), an electric hatch that’s as customizable as the owner wants it to be. Even battery range can be dialed in, from 60 to 300 miles.

[Images: Fiat Chrysler Automobiles]

Steph Willems
Steph Willems

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  • Jeff S Jeff S on Jan 02, 2020

    FCA will manage to make even an EV Fiat still a steaming pile of junk.

  • ToolGuy ToolGuy on Jan 03, 2020

    What happens if you are driving the FCA Airflow Vision and come to a speed bump? (Hover Mode engaged maybe?) And is there any suspension travel at all?

  • SCE to AUX Imagine the challenge of trying to sell the Ariya or the tired Leaf.
  • Offbeat Oddity I would have to test them out, but the Corolla might actually have a slight edge. I'd prefer the 2.0 in both cars, but to get one in a Civic with a decent amount of equipment, I'd be stuck with the Sport where the fuel economy suffers vs. the Corolla. If the Civic EX had a 2.0, it would be a much tougher decision.
  • User get rid of the four cylinders, technology is so advanced that a four litre V8 is possible.. and plausible.. cadillac had a serious problem detuning v8s in the past, now theyre over-revving the fours and it sounds horrible.. get rid of the bosses and put the engineers in the front seat..
  • BOF Not difficult: full-size body-on-frame sedan, V8, RWD, floaty land yachts. Unabashed comfort and presence. Big FWD Eldo too. While I’m at it, fix Buick much the same way just a little less ostentatious and include a large wagon w/3rd row.
  • Jeff I noticed the last few new vehicles I have bought a 2022 Maverick and 2013 CRV had very little new vehicle smell. My 2008 Isuzu I-370 the smell lasted for years but it never really bothered me. My first car a 73 Chevelle and been a smoker's car after a couple of months I managed to get rid of the smell by cleaning the inside thoroughly, putting an air freshener in it, and rolling the windows down on a hot day parking it in the sun. The cigarette smell disappeared completely never to come back. Also you can use an ozone machine and it will get rid of most odors.
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