Mercedes to Pay $13 Million U.S. Regulatory Fine As NHTSA Keeps Watch

Matt Posky
by Matt Posky

Mercedes Benz will pay a $13 million penalty to U.S. safety regulators over a failure to report a string of necessary recalls. A signed settlement on file with the National Highway Traffic Safety Administration (NHTSA) indicates that Daimler’s American arm could be on the hook for up to $20 million in regulatory fines.

The remaining $7 million is in the hands of the NHTSA, which has to eventually decide whether or not Mercedes expedited its recall notices or improved upon its recall processes. The automaker will be audited by the regulatory agency until 2022 to help make those assessments.

The NHTSA reported that roughly 40 percent of the automaker’s recalls between 2016 and 2018 (about 101 cases encompassing more than 1.4 million vehicles) were out of compliance. Mercedes was faulted with repeatedly failing to notify customers before the 60-day recall limit. It was also critical of the frequency in which Mercedes-Benz USA’s VIN lookup service was found to be nonfunctional and how often it failed to report incidents to regulators.

It’s a pretty modest penalty, all things considered. Fiat Chrysler Automobiles was fined $70 million twice in 2015 by the NHTSA for failing to supply adequate safety information over the period of a dozen years. Other automakers have been hit with similar penalties.

What makes the Daimler’s situation a little different is that the issue only pertains to a handful of model years. However, the NHTSA can easily tack on more financial retribution if it believes more recalls or safety reports were mishandled. The agency said Mercedes-Benz will have to meet with it regularly to discuss recall execution and reporting. It also wants to keep tabs on the brand’s VIN lookup page to guarantee customers have easy access to information.

[Image: Franz12/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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 2 comments
  • DenverMike DenverMike on Dec 19, 2019

    I'm sure Mercedes giggled their A$$ off.

  • Art Vandelay Art Vandelay on Dec 19, 2019

    "The NHTSA reported that roughly 40 percent of the automaker’s recalls between 2016 and 2018 (about 101 cases encompassing more than 1.4 million vehicles) were out of compliance." Typically auto salvages don't bring the cars in for recall work so that probably explains the higher number.

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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