Forbidden Fruit No Longer: Audi's RS 6 Avant Is Headed to America

Steph Willems
by Steph Willems

Months of teasing gave way to an admission of intent late Tuesday. After dangling Avants wagons of yesteryear in front of social media watchers since the spring, Audi finally came out and admitted the beastly RS6 Avant wagon will make its way stateside.

Sporting all-wheel drive, a twin-turbo 4.0-liter V8, and endlessly customizable drive settings, the next-generation RS 6 Avant lands in America in 2020, but don’t expect to see many polluting showroom floors.

Indeed, the RS 6 is the niche model of all niche models, earning no shortage of online jokes about the number of so-called wagon fans who’ll actually put their money where their mouths are. Audi realizes the super wagon won’t garner a flood of buyers, however, which is why the model will only be available via customer order. The automaker wants to avoid a situation where a eyeball-grabbing-but-unwanted RS 6 loiters on the floor/lot, costing the dealer money.

So, what can this small group of buyers expect from their new family hauler? 591 horsepower and 590 lb-ft of torque, for one, split in a number of ways between all four wheels. Drivers can dial up their preferred front-rear torque split (full RWD is out of the question, sorry, but rear-biased is a given), while a sport differential funnels the right amount of grip to the proper rear wheel.

If you were hoping for a manual transmission, you’ve clearly been ignoring the product changes in Audi’s lineup of late. An eight-speed automatic is the only choice here, with a launch control function aiding drivers in their stoplight tearaway. Zero to 62 mph can pass in 3.6 seconds, though Audi stresses that U.S.-market performance stats are not yet available.

Stretching 1.6 inches wider than your run of the mill Avant, the RS 6 temps passers-by with its pronounced fender flares and aggressive fascia/grille treatment, soon to become the norm for RS-badged models. Headlamps come on loan from the A7. Deep within those four wheel arches lurks an adaptive air suspension system that’s customizable by the driver. Shelling or extra bucks nets you a sport suspension with Audi’s Dynamic Ride Control; with that setup, oil lines connecting the shocks through a central valve allows the model to remain as flat and planted as possible as you take that on-ramp at illegal speeds.

Twenty-one inch wheels come standard, and Audi will be more than happy to accept an extra chunk of green in exchange for upgraded ceramic brakes.

Well-monied drivers have access to six drive modes (comfort, auto, dynamic, efficiency, RS1, and RS2), the latter two of which can be configured to suite the driver’s individual tastes. Everything’s up for configuration via these modes, from throttle and transmission mapping, to suspension performance, steering weight, and so on. All-wheel steering sits on the options list. Ka-ching.

It certainly sounds like the sky’s the limit for the RS 6’s price ceiling, but we won’t know details on that until closer to the model’s 2020 launch. What is important right now is that a model which first appeared in Europe in 2002 will now be available in North America for the first time. It’s up to customers to keep it there.

[Images: Audi]

Steph Willems
Steph Willems

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  • Kosmo Kosmo on Aug 22, 2019

    RS6 for the sex appeal, but Audi would sell more S6s.

  • Chris from Cali Chris from Cali on Aug 22, 2019

    I've been lobbying with several others on an internal Audi forum (even asked the Audi VP of Product) to bring RS Avants to the US. Finally we get one, but we get the most expensive, hardest-to-sell one. They should've primed the pump with the RS3 wagon and, most importantly, the RS4. It would have had ZERO competition in the market, whereas the RS6 competes with the E63S wagon and the Panamera Sport Turismo. I am a V60 Polestar owner, so I practice what I preach in terms of being a performance wagon buyer, but an RS4 would have made my decision so much easier. That said, I do have an interest in on the RS6 with Audi, but I have not fully committed until I feel comfortable dropping $125K. (And I would be one of those people who keep/maintain it for a long time.)

  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
  • TheEndlessEnigma Poor planning here, dropping a Vinfast dealer in Pensacola FL is just not going to work. I love Pensacola and that part of the Gulf Coast, but that area is by no means an EV adoption demographic.
  • Keith Most of the stanced VAGS with roof racks are nuisance drivers in my area. Very likely this one's been driven hard. And that silly roof rack is extra $'s, likely at full retail lol. Reminds me of the guys back in the late 20th century would put in their ads that the installed aftermarket stereo would be a negotiated extra. Were they going to go find and reinstall that old Delco if you didn't want the Kraco/Jenson set up they hacked in?
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