Four Automakers Make a Deal With California Regarding Vehicle Emissions

Matt Posky
by Matt Posky

While we’ve dinged the media for erroneously reporting that automakers were unilaterally “backing” California in the fuel-economy fracas that’s currently taking place within American politics, it appears four of them actually are starting to choose a side. However, this again requires a bunch of clarification. Despite not adhering fully to the state’s ideal emissions scenario, Ford Motor Co., BMW Group, Volkswagen Group, and Honda Motor Co. released a joint announcement stating they have reached a voluntary agreement with the state of California to adopt compromised vehicle emissions rules.

Since there’s nothing binding in the joint agreement and automakers make (and break) promises all the time, the deal is largely meaningless. Doubly so, since the fuel-economy rollbacks have yet to be finalized. But this does illustrate how a handful of manufacturers are willing to accommodate others in order to get a nationwide solution. It also shows a softening of California’s previously ironclad environmental stance, which is much more interesting.

According to The Washington Post, California Air Resources Board (CARB) matriarch Mary Nichols said that the automakers approached her with the plan last month. “What we have here is a statement of principles intended to reach out to the federal government to move them off the track that they seem to be on and onto a more constructive track,” she said, saying it was a better proposal than the White House’s plan to halt creeping mileage standards between 2020 and 2026.

While California still wants to maintain its ability to self-regulate, the newly suggested deal is a compromise to the Obama-era standards the state previously vowed to adhere to by any means. Participating automakers will improve their fleet-wide efficiencies by 3.7 percent per year (starting in 2022), with California allowing for 1-percent of that to be covered by simply building electric vehicles (which includes plug-in hybrids and hydrogen-powered cars). In addition to those EV breaks, the deal raises the cap for winning credits for fuel efficiency improvements not captured by traditional testing. The compromise would also remove a requirement to account for upstream emissions of fuels — which seems counterintuitive when you’re hoping to regulate air pollution.

Nichols claimed CARB floated a similar proposal by the Trump administration months earlier. However, since both sides claim the other can’t compromise, it’s hard to know who is actually telling the truth. Talks were relentlessly unproductive and totally broke down in February. This single factor is every automaker’s primary concern. Regardless of which side manufacturers appear to be on in any given moment, their primary goal is achieving a national plan that avoids splitting the U.S. market in twain.

“A 50-state solution has always been our preferred path forward and we understand that any deal involves compromise,” reads the automakers’ joint statement.”These terms will provide our companies much-needed regulatory certainty by allowing us to meet both federal and state requirements with a single national fleet, avoiding a patchwork of regulations while continuing to ensure meaningful greenhouse gas emissions reductions.”

While stringent emission regulations in Europe and Asia are already shaping the vehicles we buy in North America, some of those trends don’t mesh with consumer tastes and the United States’ lower fuel prices. The Alliance of Automobile Manufacturers reported 69 percent of U.S. new vehicle sales were light trucks (SUVs, pickups, vans, etc.) in 2018. As a result, sales-weighted vehicle efficiencies have stagnated over the last few years. In fact, improvements in real-world economy over the last decade seem to be dictated more by gas prices and national finances than the Obama-era standards. The regulatory framework that’s being developed by the Environmental Protection Agency and the National Highway Traffic Safety Administration have attempted to address that at the expense of rising efficiency targets.

“This voluntary framework is a PR stunt that does nothing to further the one national standard that will provide certainty and relief for American consumers,” said Michael Abboud, a spokesman for the EPA, in an email to The Washington Post.

If you made it this far, the takeaway should be that California appears to be softening its hardline stance, which is good news if you’re rooting for compromise. The state’s leadership has called on other automakers to join the plan while urging the White House to play ball. California Governor Gavin Newsom has recently been asking that talks be reopened so that his state can avoid a lengthy legal battle with the federal government. He praised the new deal, suggesting it would improve air quality. “I now call on the rest of the auto industry to join us, and for the Trump administration to abandon its regressive proposal and do what is right for our economy, our people, and our planet,” he said.

As for the automakers, they’re still technically playing both sides while throwing California a bone. Ford, Volkswagen, Honda, and BMW all have a vested interest in appeasing the Golden State — especially if it is allowed to continue self-regulation. However, if the federal government strips it of that power and commences with an aggressive rollback, they’ll still be in the clear. All four already have a vested interest in electrification and will have to build increasingly efficient cars to adhere to regulations in China and Europe. But they also wan’t the best deal for their U.S. business. That’ll be the lowest possible standards available on a national level. After all, it wasn’t all that long ago when Trump was new to the Oval Office and the auto industry sent its top executives specifically to ask that he torpedo existing efficiency mandates and other pesky regulations.

[Image: CC7/Shutterstock]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • TheDumbGuy TheDumbGuy on Jul 26, 2019

    So these four will sell most of their electric vehicles in Cali-fornia, to keep the democrat/socialists happy there, and will sell the rest of their vehicles in the other 49 states. What's the big deal ? Even without this agreement, that is what they would have done anyway, due to customer preference in Cali for the greener, electric vehicles. They only put in writing what they think will happen anyway.

    • See 2 previous
    • Inside Looking Out Inside Looking Out on Jul 27, 2019

      @mcs I remember green cars were popular in 90s exactly for the reason of being environmental movement symbol. I even owned emerald '94 Taurus which is kind of greenish color. Car itself was old tech (like OHV engines when every other car on the planet had DOHC) and poorly made as if technology did not advance since 1985.

  • Sthepanic Sthepanic on Jul 26, 2019

    Including upstream emissions in a vehicle emissions/CO2 regulation doesn't make any sense and will hopefully also be removed from the federal regulation when it is released this fall. The upstream emissions rule requires automakers to include the CO2 emitted from the electricity production by the electrical utility for charging PHEVs and BEVs in the total of CO2 emitted from the vehicle over it's lifetime. The rule assumes an average CO2 g/KWh for the entire country, regardless of how clean your local utility is. This would be equivalent to washing machine or light bulb manufactures being required by law to offset the CO2 emitted due to the electricity consumed by their products after they are sold. I think we need to regulate the CO2 produced due to electricity production (we don't currently), but trying to do it through car emissions regulations is stupid.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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