Survey Suggests Most Motorists Dig Advanced Driving Aids

Matt Posky
by Matt Posky

A survey released by Consumer Reports this week indicated that a majority of motorists (57 percent) believed that the advanced driving aids their vehicles had actively helped them avoid a crash. The survey, which incorporated data on roughly 72,000 vehicles from the 2015-19 model years, asked drivers to weigh in on a multitude of safety systems — including forward collision warning, automatic emergency braking, blind spot alerts, and more. While not all of these features had majority support, tabulating them as a whole showed at least half of the people using advanced driver assistance systems (ADAS) saw some value in them.

Our opinions on these systems have been thoroughly mixed. While we’ve found most advanced driving aids to be inconsistent in their operation, sometimes befuddled by fog or a vehicle encrusted with roadway grime, we’ll happily admit that adaptive cruise control offers more utility than the standard on/off inclusions of yesteryear. But we’ve also seen disheartening reports that semi-autonomous features dull a good driver’s senses to a point that effectively makes them a worse motorist and would be lying if we said we trusted any of these systems implicitly.

However, the fact remains that they could save lives — especially in moments where a driver is not being their best self on the road or find themselves caught completely off guard. That’s basically the position Consumer Reports is taking and it seems to have made up its mind about how pervasive ADAS should be within the auto industry.

“Cars can do so much today to keep their drivers and passengers safe, and we want to push the industry to make these systems commonplace for all drivers,” said Jake Fisher, senior director of auto testing for Consumer Reports. “Our survey results show that in the real world, these systems are creating positive outcomes in situations that only a few short years ago would have ended in costly and tragic results.”

While compelling, a lot of CR’s backing for its clams were anecdotal. Even the survey results hinged on respondents feeling that the car did something a human could not. That doesn’t necessarily make them wrong, but it isn’t the same as having definitive proof. Fortunately, CR incorporated some data from the Insurance Institute for Highway Safety (IIHS) on forward collision warning (FWC), automatic emergency braking (AEB), and blind spot warnings (BSW) to help strengthen its position.

From CR:

IIHS data shows that vehicles equipped with FCW and AEB have 50 percent fewer front-to-rear crashes compared with cars without the systems.

Cars equipped with rear automatic braking, along with rearview cameras and parking sensors, had 78 percent fewer crashes compared with cars without those three systems, says David Aylor, IIHS manager of active safety testing.

Given the rate of growth for AEB in cars sold in the U.S., some 28,000 crashes and 12,000 injuries could be prevented by 2025, the IIHS says.

Of survey respondents participating in Consumer Reports’ study, 47 percent claimed forward collision warning and/or automatic emergency helped to prevent a crash. Meanwhile, 60 percent said the same for blind spot warnings, 31 percent felt lane departure warnings were helpful, and 52 percent dug rear cross traffic alerts/braking.

However, with just 19 percent of the public’s support, adaptive cruise control was the outlier. CR said this wasn’t as big of an issue because cruise control is a “convenience feature and not a safety feature.” But we’re inclined to disagree. Modern versions of adaptive cruise control frequently work in tandem with other driver assistance systems and can help people avoid tailgating — which is as dangerous as it is obnoxious.

In general, CR’s take echoes what the American Automobile Association said last October. However, the AAA study also noted that most surveyed drivers didn’t understand the technology in the slightest with some being unaware that their ride even possessed such features.

If you’re interested in more information or want to peruse some of the relevant anecdotes, we encourage you to check out the CR survey results for yourself. We’d also love to hear your opinions on the matter in the comments.

[Image: Toyota]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jkross22 Jkross22 on Jun 27, 2019

    My anecdotal experience is that safety systems are making drivers lazier. Most people in So Cal. DO NOT USE TURN SIGNALS. I mean ffs. If I don't know what you're going to do, that's a big safety issue. And I'm the a-hole BMW driver? C'mon. Well ok, I am an a-hole, but at least I use my freaking turn signals. I do like back up cameras and I do like auto emergency braking as long as it's calibrated correctly, but that's about it.

  • Blackcloud_9 Blackcloud_9 on Jun 27, 2019

    "While compelling, a lot of CR’s backing for its clams were anecdotal." Why do you say this? Was CR being "crabby"? Or perhaps you were looking for a few more "pearls" of wisdom? Or how about just "fishing" for compliments.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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