Porsche's Internal Conflict Over Electrifying the 911

Matt Posky
by Matt Posky

Porsche unveiled the 992 Series of the 911 at the LA Auto Show this past week, providing a model that ought to keep the brand’s most-ardent with little to complain about. The 2020 model year hasn’t reinvented the 911 so much as it has refined it — adding power to the pre-existing 3.0-liter flat six via a new intercooler, turbochargers, and other upgraded components, while also injecting premium features like pop-out door handles and a larger center touchscreen.

Porsche even left room for an electric motor in PDK-equipped variants but a hybrid model 911 was nowhere to be seen in Los Angeles. That’s because the manufacturer doesn’t seem sold on the idea of such a vehicle — a little odd considering they developed the 922 Series specifically to allow for hybrid implementation. Then again, sometimes it pays to hedge your bets.

Giving the ability for the platform to accept an electrified powertrain effectively protects the 911 against tightening governmental regulations and a market that could suddenly shift toward embracing EVs. August Achleitner, product-line director for the 911, recently told Road & Track that Porsche could certainly build a perfectly functional 911 hybrid now but was concerned it wouldn’t be up to the company’s high standards. Weight is among the brand’s chief concerns, as adding a battery pack and electric motor would increase the model’s overall heft rather significantly. Porsche feels it should take time to engineer things correctly.

“It will be the next evolution of this car, that means at least four years from today,” Achleitner said in a slightly earlier interview with Auto Express, noting that any electrification of the 911 would have to be in direct service of improving overall performance. “When I am thinking about a hybrid version of the 911 I do not mean like the Panamera or Cayenne, I mean like the 919 Le Mans car.”

The outlet then went on to explain that its inside sources have claimed there is a heated debate among Porsche engineers on how to best handle a 911 hybrid. Since the model’s hardware would undoubtedly incur extra costs, it has to make absolutely sure it can utilize electrification to improve dynamics.

From Auto Express:

Porsche insiders say the lessons learned from the 918 Spyder and Cayenne E-Hybrid projects will help them maintain the 911’s agility. Engineers are not currently happy the weight and performance today’s batteries would bring, hence the delay in developing such a model.

In certain dynamic respects hybrid power can be used as a plus, say the firm’s hybrid engineers, with four-wheel-drive e-power adding not just traction but also handling flexibility to the 911 recipe.

But it’s the potential for Porsche to add a second, more powerful hybrid 911, to sit alongside the Turbo and Turbo S right at the top of the range, that’s causing the most consternation behind closed doors, our sources claim.

Purists may not like that but Volkswagen Groups, which includes Porsche, has basically made its post-Dieselgate mission statement “electrify everything.” While Porsche has mostly adhered to that blueprint, the 911 is the kind of vehicle you have to be incredibly careful with. However, four years gives the brand ample time to work on or quietly abandon the project. Meanwhile, Porsche has said it will continue developing high-performance GT2 and GT3 variants that rely exclusively on gasoline to get the job done.

[Image: Porsche]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Jacob_coulter Jacob_coulter on Dec 02, 2018

    Probably because a hybrid 911 is silly and completely antithetical to what the 911 is all about. The extra weight of a battery pack and electric motor (likely 400+ pounds) that would ruin the handling dynamics, all so the average 911 driver can save what $6 a month on gas? On a sports car that costs close to 6 figures. But I guess there's always people that want to virtue signal.

    • See 8 previous
    • Open country Open country on Dec 05, 2018

      Preparing for compliance with future CAFE and economy regulations is an indisputably prudent business decision. Hardly "virtue signaling." Innovation is not antihetical to tradition, it's necessary. The Hybrid 992 will still be an objectively fantastic vehicle that will look, feel, and perform like a 911. The cost savings of the 996/986 cars followed by the Cayenne saved the brand in the late 90's/00's. Both were an affront to the hordes of armchair "purists" who feel the right to define the brand. Everyone got over it, and Porsche now remains healthy and well capitalized enough to produce some of the world's best sports cars. At worst, this is a necessary evil to protect the brand's core products. See also: Cullinan, Urus, Cygnet.

  • SunnyvaleCA SunnyvaleCA on Dec 03, 2018

    Don't forget Ferdinand Porsche has been here before a LOOOOOONG time ago! https://en.wikipedia.org/wiki/Lohner-Porsche Maybe it's time for Porsche to come out with a new sports-car form factor that would lend itself well to a hybrid.

  • Jkross22 I get Lexus much more now, especially this era. This seems to be the sweet spot for reserved styling, comfort and reliability. No turbos, integrated screen, hard buttons and knobs, good to great stereos, great seats. Still have some pangs of desire for the GS-F for all of the above reasons and V8 sounds, but this is the smarter choice.
  • Canam23 I had a 2014 GS350 that I bought with 30K miles and the certified unlimited four year warranty. After four and a half years I had 150K miles on it and sold it to Carmax when I moved to France a little over two years ago. As you can see I ran up a lot of work miles in that time and the Lexus was always quick, comfortable and solid, no issues at all. It was driving pretty much the same as new when I let it go and, and, this is why it's a Lexus, the interior still looked new. I bought it for 30K and sold it for 16K making it the most economical car I've ever owned. I really miss it, if you have to drive a lot, as I did in my job, it is the perfect car. Some may argue the Camry or Accord would foot that bill, but I say nay nay, you really want the comfort and rear wheel drive of the Lexus. Keep it forever Corey, you won't regret it.
  • SCE to AUX "...if there’s enough demand"If they are only offered as electric to begin with, how will Stellantis gauge demand - unhappy customers demonstrating at the dealers with torches and pitchforks?What a great way to add cost and reduce competitiveness, by making a propulsion-agnostic platform with a hundred built-in compromises.
  • FreedMike Awfully nice car.
  • Cprescott So is this going to lie and tell you that they have quality products at affordable costs that won't get recalled?
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