Toyota's Self-driving Car Plan Still Incorporates the Driver, Calls Bullshit on Level 5 Autonomy

Matt Posky
by Matt Posky

Despite being one of the largest manufacturing giants currently in existence, Toyota is trailing in the autonomous technology war currently raging among carmakers. But it would unfair to say that the Japanese brand is losing. While General Motors appears to lead the rest of the established automotive firms, it’s not perfectly clear how big a gap it made for itself. Meanwhile, Toyota spent the last few years taking a more cautious approach, without ever ignoring the possibility of an autonomous future.

In 2015, the automaker decided to get serious, saying it would invest billions of dollars into the Toyota Research Institute. The goal? To advance robotics and artificial intelligence to a level where it could test an autonomous vehicle by 2020. But Toyota remains skeptical of the rest of the industry’s progress on self-driving cars.

“I need to make it perfectly clear, it’s a wonderful, wonderful goal,” Gill Pratt, the CEO of the Toyota Research Institute said at CES 2017. “But none of us in the automobile or IT industries are close to achieving true Level 5 autonomy, we are not even close.”

Toyota thinks that while several manufacturers appear to be on the cusp of Level 4 self-driving capability, total autonomy remains a distant speck on the horizon.

The company currently has a number of Lexus-based vehicles it uses to test new hardware and software. By all accounts, those units are making a lot of headway in a short period of time, but aren’t on par with the best the rest of the industry. It also created the e-Palette concept this year — an autonomous, modular box that Toyota wants to build by 2020.

In June, Toyota invested $1 billion in Grab Holdings Inc., a ride-sharing firm from Southeast Asia. The following month the company said it was launching a $500 million partnership with Uber Technologies for the joint creation of driverless vehicles.

However, despite getting serious about a prospective future that involves rampant self-driving, Toyota still doesn’t seem all that certain that’s the timeline we’re actually going to be living in.

“Taking me from Cambridge to Logan Airport with no driver in any Boston weather or traffic condition — that might not be in my lifetime,” Toyota’s vice president of automated research John Leonard told Bloomberg in a recent interview.

The Massachusetts-based and MIT-backed Research Institute has made more than enough progress to make the automaker a serious contender in the field of autonomy, especially among established automakers. But Toyota still isn’t ready to commit to anything.

From Bloomberg:

Toyota’s self-driving vision isn’t really about getting rid of drivers. Rather, it’s about using autonomous and related technologies to make cars safer and more user-friendly, chockablock with features that help people stay productive while they remain, for the most part, behind the wheel. [President Akio] Toyoda, who competes regularly in road races and signs off on future vehicle designs only after personally testing them on a track, is betting that consumers’ love affair with the automobile is far from over.

The company certainly has the money to pursue whatever future it believes in—$50 billion in cash as of June 30, more than twice as much as GM. But autonomous driving technology is a distinctly American invention, and Toyota has long been known less as an innovator than as a superb manufacturer that figures out rivals’ inventions and does them better. That approach might not be tenable in the face of a cultural shift that Toyota executives say could be as dramatic as the one it faced in the 1930s, when it went from making weaving looms to building cars. “There’s a business need for us to become more like IT companies before the IT companies become more like us,” says Pratt. “The company is very strong now, so now is the time for us to make sure we are the ones who actually figure out all the cool stuff.”

Toyota does appear to have the most patents relating to autonomous technology of any of the established automakers. Still, how many of them qualify as “the cool stuff” is debatable.

Its current plan for the autonomous revolution takes a two-pronged approach. Vehicles like the e-Palette will mill around, running errands for people and companies, resulting in a lessened need to leave the house, while passenger vehicles will continue using humans. Toyota knows that getting a vehicle to drive itself on every road and in every type of weather is wildly ambitious, so its self-driving hardware aims to augment the abilities of living, breathing motorists.

Toyota’s Guardian system will combine machine learning and autonomous sensors with traditionally operated controls and a human pilot. The end result is a vehicle driven by a person with the ability to see further, clearer, and in all directions simultaneously. It lets you do the majority of the work and steps in only when necessary.

A video produced last year by the Research Institute showed Ryan Eustice, TRI’s senior vice president for automated driving, behind the wheel of a Guardian-equipped car on a closed track. In the demo, Eustice allows the vehicle to drift as he pretends to fall asleep. A dashboard camera notices that his head has slumped and his eyes are closing. The system quickly takes control and places the car back in its lane, asking Eustice to wake up and resume control of the vehicle. Toyota says Guardian will also do thinks like preventing drivers from entering a corner to fast, or avoiding obstacles they failed to see.

“An order-of-magnitude reduction in fatalities should be technically possible,” Leonard said. “Imagine if you had the most vigilant and capably trained driver in the world that could take over in a situation where a teenager took a curve too fast. Ten years from now, I dream Toyota gets letters from car owners saying, ‘My teenager was driving and did something stupid, and Guardian intervened. Thank you.'”

While not the most groundbreaking vision of the future, it may be more realistic than what other automakers promise. There are still liability concerns associated with who, exactly, is at fault when autonomous systems fail. By keeping the onus on the driver, Toyota doesn’t have to worry quite as seriously about lawsuits as GM might with its Cruise AV — which has no steering wheel or pedals.

However, it does allow Toyota to deploy connected services that will sometimes encourage drivers to take their eyes of the road to interact more regularly with a vehicle’s infotainment system. Like GM, Toyota knows that there is a lot of money in data. But the Japanese brand hasn’t gone app crazy or partnered with nearly as many retailers. Most of its focus has been on ride-sharing and commercial fleets thus far. It’s still taking a more cautious, conservative approach with new technologies.

[Images: Toyota]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
3 of 22 comments
  • Flipper35 Flipper35 on Sep 21, 2018

    I just want to know how well it will do when I come out to the car after a long day at the office and we received 6 inches of snow while it was parked. Will it have defrosters to clear all the sensors and how long will it take, or do I have to clear them myself and how well do the need to be cleaned. At least I would still be able to drive it myself. When they can operate like the GPS snow plows in Alaska at an affordable price we will be making some progress.

  • Piro Piro on Sep 22, 2018

    I guess you're just being sarcastic, but you do realise that 'level 5' is the end game - as in, the car can do everything, without any human intervention. What would level 6 even be, when a human driver is already not needed at level 5?

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
Next