2019 Audi E-Tron: And Then There Were Four… Premium Electric Crossovers

Steph Willems
by Steph Willems

Audi found itself preempted in a number of ways last night. Not only did the San Francisco unveiling of the brand’s new electric crossover take place not too far from the home of Tesla’s well-established Model X, it also comes as Jaguar’s I-Pace EV prepares to pop up at U.S. dealers. Meanwhile, rival Mercedes-Benz saw fit to debut its EQC electric crossover just two weeks prior.

The crossover’s side-view cameras — pods on the end of thin arms, replacing a traditional mirror (and not legal in the U.S.) — would have been revolutionary, had Lexus not revealed its Japanese-market ES last week. And, if that wasn’t enough, Elon Musk choose Monday night to reveal the hapless individual slated to become the first SpaceX tourist. The lucky bidder will be fired around the moon.

All of this took away from the unveiling of a conventionally styled utility vehicle tailor made to avoid striking terror into the hearts of non-EV fans.

The E-Tron, which arrives in the U.S. in the second quarter of 2019, shouldn’t alarm anyone, unless they’re thinking of long and winding road trips into the great unknown. There’s two electric motors on tap, one per axle, and a 95 kWh battery pack funnelling juice fore and aft. Naturally, all four wheels see a helping of electric torque.

It’s not the fastest EV crossover out there, nor is it the longest-ranged. Audi claims a 0-60 mph time of 5.5 seconds — a sprint time no former Tiguan or Compass owner would complain about. The automaker’s stated range of just under 250 miles on the WLTP cycle probably translates into something around 220 miles on the EPA test course, which may prompt cries of “Not enough!” Rear cargo volume measuring 28.5 cubic feet places it just ahead of the EQC, but well behind the Model X. Starting price in the U.S. is $74,800, plus destination.

The E-Tron is, however, a combination of the elements Audi feels it can best sell to the buying public, traditional bodystyle and outward appearance included. Sure, it could have gone wild, presenting a roadgoing vision of the future, but how many people would that attract, versus the number it would repel? Two large touch screens (10.1 inches and 8.6 inches) that fill the entirety of the center stack should placate tech nerds once nestled inside — assuming they’re not holding out for the only “real” EV, also known as a Tesla.

As we’re still a ways away from E-Tron deliveries, Audi isn’t saying exactly what to expect in terms of curb weight and power. However, past snippets released by the automaker reveal that in “boost” mode (ie – throttle to the floor), the vehicle unlocks extra electrons to the tune of roughly 400 horsepower and 490 lb-ft. In normal driving, however, the rear motor handles the thrust duties to conserve range. Dig into the accelerator too much, dive into a corner too fast, or come across a patch of slippery pavement, and the front motor comes online to manage forward progress. Audi claims up to 90 percent of braking can occur without using the friction brakes. Like most EVs, you’ll be able to dial up the desired amount of regenerative braking (and energy capture).

You’ll also be able to raise and lower the E-Tron by three inches, lessening drag at highway speeds ot keeping the underside free of pointy things while venturing off-road. The highway lowering occurs without driver intervention.

As a perk to buyers (orders opened Monday), Audi’s offering 1,000 kWh of free charging at Electrify America stations. You know that entity — it’s the one Audi’s parent, Volkswagen Group, was forced to create in the wake of the diesel affair. The charging network isn’t fleshed out at the moment. At a DC fast-charge plug, Audi claims the E-Tron can take on an 80 percent charge in 30 minutes. Obviously, charging is an overnight thing when hooked to a 240-volt home outlet.

With the E-Tron, Audi created a somewhat conservative challenger ready to do battle in the premium EV utility field. Soon, there’ll be an electric BMW X3 entering the fray, with Hyundai and Ford crossover EVs positioned in the mainstream subcompact and compact classes, respectively, before too long.

[Images: Audi]

Steph Willems
Steph Willems

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  • Corey Lewis Corey Lewis on Sep 18, 2018

    I'll tell you the things I notice that I like. -Slats in the wheels giving a cool 80s vibe. -Gold badge e-tron on the filler door. -Interior design looks nice and clean, and I like a 4-spoke wheel.

  • Inside Looking Out Inside Looking Out on Sep 18, 2018

    Another boring SUV. Next please.

  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
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