What's the Chinese Electric Car Startup Survival Rate? One Percent, An Investor Predicts

Matt Posky
by Matt Posky

China has bit of a gambling problem when it comes to electric car manufacturers, though it should probably be referred to as a “gambling solution.”

The country dumps vast sums of money into hundreds of EV startups, effectively hedging its bets by placing chips on absolutely everyone. With $15 billion already invested, the nation intends to put another $47 billion toward the cause — plus whatever funding investment firms decide to contribute. While the strategy has definitely stimulated the economy, created jobs, and supersized the industry, there’s growing concern that creating a battle royale between startups could blow up in China’s face.

Even if it doesn’t, there’ll still be a bunch of automakers eating each other until only a handful remain. Previous estimates had that number riding around 5 percent of the whole. But NIO Capital, the Chinese investment firm that’s already invested a gratuitous amount of funds into advanced automotive tech, claims the actual number will be far lower — probably around 1 percent.

Based on the ever-growing number of Chinese EV companies, that amounts to five firms.

“It’s a very complicated system that needs abundant investments and a large group of people to be able to build a car from scratch,” NIO Capital’s Managing Partner Ian Zhu in interview with Bloomberg. “Therefore, the survival rate of all these EV startups will be very low.”

He also said his firm prefers to fund cooperative projects between startups and traditional carmakers because they combine innovation with real manufacturing capabilities. Most new EV companies are nowhere near ready to build a car capable of being mass produced. That’s true for some of the more established automakers, too.

However, the mere prospect of delivering an electric vehicle seems enough to blow these new firms’ share prices through the ceiling. Meanwhile, traditional Chinese car makers lacking a slick (and largely hypothetical) EV have watched their stock valuation dwindle through 2018. That trend is expected to continue until all but a few of these companies go out of business.

[Image: Byton]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • TDIandThen.... TDIandThen.... on Aug 13, 2018

    I think we're overdue for a serious article from TTAC on NEVS, the Chinese group that bought up Saab assets and is slowly ramping up production of their electric 9-3 for Chinese car-share firm and the Swedish market. For all the beautiful wacky Swedish engineers, auto jobs and future new kooky autos, for thee, I pray. Well I'm agnostic but you get the idea.

  • Schmitt trigger Schmitt trigger on Aug 15, 2018

    Well...in the smog choked Chinese megacities, a few electrics could definitively help.

  • Carrera 2014 Toyota Corolla with 192,000 miles bought new. Oil changes every 5,000 miles, 1 coolant flush, and a bunch of air filters and in cabin air filters, and wipers. On my 4th set of tires.Original brake pads ( manual transmission), original spark plugs. Nothing else...it's a Toyota. Did most of oil changes either free at Toyota or myself. Also 3 batteries.2022 Acura TLX A-Spec AWD 13,000 miles now but bought new.Two oil changes...2006 Hyundai Elantra gifted from a colleague with 318,000 when I got it, and 335,000 now. It needed some TLC. A set of cheap Chinese tires ($275), AC compressor, evaporator, expansion valve package ( $290) , two TYC headlights $120, one battery ( $95), two oil changes, air filters, Denso alternator ( $185), coolant, and labor for AC job ( $200).
  • Mike-NB2 This is a mostly uninformed vote, but I'll go with the Mazda 3 too.I haven't driven a new Civic, so I can't say anything about it, but two weeks ago I had a 2023 Corolla as a rental. While I can understand why so many people buy these, I was surprised at how bad the CVT is. Many rentals I've driven have a CVT and while I know it has one and can tell, they aren't usually too bad. I'd never own a car with a CVT, but I can live with one as a rental. But the Corolla's CVT was terrible. It was like it screamed "CVT!" the whole time. On the highway with cruise control on, I could feel it adjusting to track the set speed. Passing on the highway (two-lane) was risky. The engine isn't under-powered, but the CVT makes it seem that way.A minor complaint is about the steering. It's waaaay over-assisted. At low speeds, it's like a 70s LTD with one-finger effort. Maybe that's deliberate though, given the Corolla's demographic.
  • Mike-NB2 2019 Ranger - 30,000 miles / 50,000 km. Nothing but oil changes. Original tires are being replaced a week from Wednesday. (Not all that mileage is on the original A/S tires. I put dedicated winter rims/tires on it every winter.)2024 - Golf R - 1700 miles / 2800 km. Not really broken in yet. Nothing but gas in the tank.
  • SaulTigh I've got a 2014 F150 with 87K on the clock and have spent exactly $4,180.77 in maintenance and repairs in that time. That's pretty hard to beat.Hard to say on my 2019 Mercedes, because I prepaid for three years of service (B,A,B) and am getting the last of those at the end of the month. Did just drop $1,700 on new Michelins for it at Tire Rack. Tires for the F150 late last year were under $700, so I'd say the Benz is roughly 2 to 3 times as pricy for anything over the Ford.I have the F150 serviced at a large independent shop, the Benz at the dealership.
  • Bike Rather have a union negotiating my pay rises with inflation at the moment.
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