Suing for Incentives: Tesla Doesn't Like the Way Ontario's Treating It

Steph Willems
by Steph Willems

In June, Ontario — the place just over yonder from Detroit and Buffalo — switched governments for the first time in 15 years. As part of his planned overhaul of the province’s finances, newly minted leader Doug Ford announced the cancellation of an electric vehicle rebate program that handed up to $14,000 to buyers of green cars.

Hardly an appropriate use of taxpayers’ dollars in a place where the debt’s approaching a third of a trillion dollars, the government implied. Ford axed the rebate last month, with buyers allowed to accept the former perk until Sept. 10th. Sorry — almost all buyers.

As the Canadian Press reports, the subsidy extension applies to all buyers who ordered their vehicle through a dealership and expect to take delivery by Sept. 10th. However, because of Tesla’s direct sales method, it didn’t make the cut. The $14,000 government perk dangling in from of its Model 3 sedan vanished overnight, leaving competitors to reap some sort of an advantage, if only for a couple of months.

Tesla’s Canadian arm is not happy about this, as Ontario has plenty of wealthy, green people who like driving around downtown Toronto, Ottawa, etc, in electric vehicles. (One of them bought a Tesla last year, only to find out on a road trip that the Supercharger plug didn’t fit. Fun story.)

In its bid to even the playing field and ensure the government hands over dough to its buyers, Tesla filed a lawsuit in Ontario Superior Court, seeking a judicial review. It’s unfair, says Tesla, that one company’s customers would be denied what other buyers enjoy, even if it is during a short transition period. The Ford government’s “arbitrary and entirely unreasonable” decision has already harmed the company financially, the automaker claims.

Model 3s only recently began appearing on Ontario roads, so there’s quite a backlog of buyers waiting for theirs to show up. Obviously, having the province hand over $14k for your car purchase sweetens the pot considerably, and Tesla says buyers expected that incentive to be in place when they take delivery. Both entities will have their day in court.

(Note: It seems Tesla’s weird feud with Ford now includes anyone named Ford.)

[Image: Tesla]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
5 of 39 comments
  • Don1967 Don1967 on Aug 17, 2018

    Anyone know where I can get a MOGA hat?

    • Lou_BC Lou_BC on Aug 18, 2018

      MOGA hat? That will be the drinking hat with the “buck a beer” cans attached to it ;)

  • Mikey Mikey on Aug 17, 2018

    Yes , the new government cancelled the carbon tax. Ottawa has a complete different agenda. We may find ourselves with a federally mandated carbon tax. With a federal election coming up we will see if the "Little Potato " has the gonads to shove the carbon tax down the throat of "vote rich " Ontario. Doug Ford for P.M.

  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
Next