From Snapchat Parent to Tesla: Automaker Gains New VP of Engineering

Steph Willems
by Steph Willems

As Tesla’s upper ranks shed members like a bad tennis club, a new executive is poised to tackle the automaker’s engineering portfolio.

Stuart Bowers, formerly the vice president of monetization engineering for social media platform Snapchat’s parent company, Snap, will soon don the title of VP of engineering at Tesla. That’s good news for Tesla CEO Elon Musk, who recently lost — perhaps temporarily — his senior VP of engineering.

Doug Fields’ claimed sabbatical earlier this month was the last in a flurry of departures from the Palo Alto, California automaker. In its wake, Musk announced a flattening of his company’s corporate structure, along with new hires to support the Model 3 production ramp.

“To ensure that Tesla is well prepared for the future, we have been undertaking a thorough reorganization of our company,” the CEO stated in a memo to staff.

As reported by Cheddar, Bowers’ new role will see him working on a number of engineering files, including the company’s Autopilot software. A spokesperson at Snap stated Bowers “has long had a dream to pursue his passion for robotics and we wish him the best.”

Jim Keller, who once headed up Tesla’s Autopilot division, quit the company in April before setting up shop at Intel. Other departures this spring included Matthew Schwall, the company’s main technical contact with U.S. safety investigators, who left for rival Waymo. Before that, sales chief Jon McNeill headed over to Lyft.

Bowers’ time at Snap was a troubled one, with the company struggling to win over users with its redesigned Snapchat app. Some 120 layoffs occurred in the company’s engineering department in March. Before joining Snap, Bowers worked at Facebook.

[Image: Tesla]

Steph Willems
Steph Willems

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  • Master Baiter Master Baiter on May 23, 2018

    I suspect working for Musk is like having a continuous root canal. The executive suite revolving door will continue until Musk is removed as CEO, or until Tesla goes bankrupt. . .

  • Conundrum Conundrum on May 23, 2018

    Ah, all you naysayers like me. A real Wall Streetⁿ expert firm has spoken: Tesla to rally 50% because media negativity is ‘increasingly immaterial’: Baird. https://www.cnbc.com/2018/05/23/buy-tesla-because-media-negativity-is-increasingly-immaterial-baird.html So there. Give those Wall Streeters airline tickets and rubber mallets and they can assist in the fit and finish dept for the Model 3, thus protecting their good names as parasitic stock price guessers. Maybe they can get initial sheet metal bashing instructions from the ex-Snapchat monetization man. He'll have had a couple of days on the job by then.

  • Blope Cataluna Red Audi Etron and a Red Golf TDI Wagon
  • Vulpine Considering the size of modern full-sized pickup, they NEED the ability to "squat" just to be able to load/unload them from the rear. It's a law that needs to be contested for the utility of the capability, despite the fact that... yes, it can be abused by show--offs.
  • SCE to AUX I have two bright blue Hyundais at the moment, and I've only had one red car.I think I've had 7 white cars. My very first car was orange.A friend once said he buys the ugliest, or most garish color on the lot, to try and get a better price on a dealer dud. It also makes the car easier to spot in a sea of gray vehicles. I couldn't do that, but I see the logic.
  • Bd2 For the medium to long term, not much as other automakers are building out their own charging network whether via the consortium or on their own (some, like Mercedes are doing both).
  • ToolGuy Let's count the poor decisions: Honda 18 model years past peak Honda. Ohio. Following too closely ('rock on the highway' doesn't leap up and attack your vehicle by itself, it is riding on a vehicle or thrown up by a vehicle, and you should be alert to this). Ohio. Not enough doors. Choosing to expand family -- in Ohio. 😉 Also not great at math.Engine bay picture: At least take a shower before your glamour shot lol.
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