Buy/Drive/Burn: The 1993 C-body Showdown to End All Showdowns

Corey Lewis
by Corey Lewis

I’ve been saving this one for a while on my Big List of Buy/Drive/Burns. The year is 1993, and you’re shopping the large front-drive sedan offerings from General Motors (rear-drive provides less traction and is archaic). Making a stop at the Oldsmobile, Buick, and Cadillac showrooms, three ruched leather and wood tone sedans await you in top-spec trim. Let’s go.

The ’93 model year was selected because it was the last where all three GM brands had a C-body. For ’94, the DeVille moved on to the Northstar-ready K-body and lost the Touring Sedan variant for a while.

Oldsmobile Ninety-Eight Regency Elite

The Ninety-Eight remained at the top of the sedan offerings for Oldsmobile throughout its final 1991-1996 generation. GM didn’t fit the Rocket brand with its own rear-drive B-body sedan, but opted for the Custom Cruiser estate as its B-body for ’91 and ’92. Ninety-Eight’s Regency Elite trim was introduced for ’92, and came with Buick’s supercharged 3800 L67 engine. The Oldsmobile was the tech marvel of our trio: digital gauges, copious button count, and many trip computer functions across the very horizontal dashboard. Prominence faded from Ninety-Eight by 1995, when the Aurora took over as the new hotness flagship from Oldsmobile.

Buick Park Avenue Ultra

Buick’s C-body is the most upright and traditional of the C-bodies on offer today. Introduced in 1991 next to the Ninety-Eight, the Park Avenue shed its former Electra restraints and struck out on its own. Initially available only in standard trim, Ultra came along a year later. All Ultra models were loaded up, featuring the same supercharged 3800 you’d find in the Oldsmobile. The Park Avenue sat in second place on the Buick model list, slotted beneath the rear-drive Roadmaster. While its interior proved more conservative than the Oldsmobile’s, it was also easier to use. No digital gauge frippery here.

Cadillac DeVille Touring Sedan

The only way to get a V8 (4.9 impressive liters) in your C-body was to head over to the Cadillac showroom. The elder statesman here, DeVille models were part of the first wave of mid-eighties downsizing. It was all new for ’85, as Deville swapped rear-drive for front-drive. The Deville Touring took an interesting mid-pack place in the Cadillac lineup for ’93, above the standard DeVille, but underneath the front-drive Fleetwood and Sixty Special, and rear-drive B-body Fleetwood Brougham. Lengthening and modernization occurred in ’89 and ’91, bringing the DeVille in line with its C-body brethren. Speed-sensitive steering and traction control came standard on the Touring Sedan, as well as special camel-colored leather seats. The conservative interior was rounded out with a horizontal speedometer and minimal buttons and instrumentation. Exterior features included a lack of hood ornament, special Touring wheels, and minimal exterior chrome decoration.

Three flavors of GM’s finest sedan offering of the ’90s. Which one goes home for keeps?

[Images: General Motors]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Delerium75 Delerium75 on May 04, 2018

    The normally aspirated 3800 was standard on all 98s in '93. Only the 98 Touring Sedan had the supercharged 3.8 available as an option...it was not available on the Elite.

  • Gearhead77 Gearhead77 on May 09, 2018

    Burn the Olds. This is most definitely "Your Grandfathers Oldsmobile" and it's just too old looking. Drive the Cadillac. Plain (compared to the others), I have a soft spot for Cadillacs thanks to my 84 Eldo and my folks 94 Deville Concours. In blue collar Pittsburgh, a Cadillac in those days always got more of nod to "making it" than the other two. Buy the Buick- None of these are stellar automobiles compared to their forebearers wearing the same badge. But the Buick doesn't look as Old as the Olds nor as rich as the Caddy. Supercharged 3800 would have more than enough oomph compared to the 4.9 if not the smoothness, though I did like the sound of the 4.9

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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