Alas, No Beautiful Regular Cab Ford Rangers For Us

Steph Willems
by Steph Willems

Back in March, as Matthew Guy waxed poetic over a base, Thailand-spec Ford Ranger, this author felt the tell-tale signs of desire flooding his body. “Look at all that basic utility!” my salivary glands cried. Yours did too, no doubt.

Well, give up all hope of seeing a cute little one-row Ranger midsize pickup in your near future, unless you’re jetting off to start a new life in Southeast Asia. It ain’t coming. But at least we now know what is.

According to a 2019 model year VIN document submitted to the National Highway Traffic Safety Administration by Ford Motor Company (and discovered by the intrepid Bozi Tatarevic), the U.S.-market 2019 Ranger will offer four doors of varying sizes on all models. A regular cab was always a longshot hope.

This doesn’t mean, however, that you need to follow all of life’s rules and keep the pickup bed

The doc shows four configurations, with an asterisk. Extended cab (SuperCab) models will be available in rear- or four-wheel drive, as will SuperCrew variants with full-sized rear doors. Just as Ford stated in Detroit in January, there’s only one engine initially on offer — a turbocharged 2.3-liter four-cylinder, mated to a 10-speed automatic.

No power figures are listed in the document.

For small business types and fleet managers, buyers of the 4X2 SuperCab model can select a pickup box delete option, paving the way for a little flatbed or utility warehouse on the back of the Blue Oval’s smallest truck offering. Towing probably won’t be on the top of this work truck’s to-do list.

As for the hotly rumored Raptor variant — a model already greenlit for Southeast Asia — there’s nary a hint of its existence in this document, but there is in the real, non-digital world. A Raptor prototype with what sounded like a gasoline engine under the hood appeared on the roads of Michigan recently. Overseas Raptors contain only a diesel engine. No one expected a side-by-side launch of the conventional model and its brawnier, wider sibling in the U.S., so keep your fingers crossed in the coming months for an announcement.

[Image: Ford Motor Company]

Steph Willems
Steph Willems

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  • Oberkanone Oberkanone on Apr 24, 2018

    7 foot bed, Regular cab Once upon a time Ford Ranger offered regular cab pickup with 7 foot bed. It was equally happy working or commuting.

    • PrincipalDan PrincipalDan on Apr 24, 2018

      Yes once upon a time both the Ranger and S10 were available in regular cab with 7 foot bed. My ex-father-in-law had one for doing chores around the house. Given that over the road truck driver was his day job he appreciated a tiny little truck that he could see all the corners of but was still capable of a lumber yard run.

  • Oberkanone Oberkanone on Apr 24, 2018

    I see one last hope for a compact pickup in North America. Mitsubishi Compact truck from Mitsubishi, midsize from Nissan, full size from Nissan may be the strategy for Renault/Nissan/Mitsubishi Alliance. I don't see Ford offering regular cab Ranger unless another manufacturer demonstrates market for regular cab.

    • Vulpine Vulpine on Apr 24, 2018

      Really think FCA needs to reconsider the Ram 700 for the US market as well as the Mexican market.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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