2018 Super Bowl LII Car Commercials – Live(-ish) Coverage!

Chris Tonn
by Chris Tonn

It’s time.

The Super Bowl LII automotive commercials are upon us.

I’ll be posting them below the jump, in reverse chronological order from their appearance. Keep refreshing your page to see the latest!

POSTGAME

Fourth Quarter

It’s a Jeep commercial. You wouldn’t understand.

Hyundai makes people think they are being randomly selected by airport security, only to let them know that they are good people who have supported pediatric cancer research.

Third Quarter

Toyota, like all car makers, is all about mobility these days. In other words, the next Corolla will be a connected bicycle.

Kia employs a scarf enthusiast.

Jeep and Jeff Goldblum: A magical pair.

Lexus and superheroes – a winning combo.

Chris Tonn
Chris Tonn

Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.

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  • Bo darville Bo darville on Feb 05, 2018

    it was nice to see Capt. Jack Sparrow drive that kia backwards. is there another Pirate movie coming out this summer?

  • Whatnext Whatnext on Feb 06, 2018

    Whaddya bet a big chunk of the audience thought “What, Morgan Freeman is doing Ram commercials now?”

  • Mike Beranek All that chrome on the dashboard must reflect the sun something fierce. There is so much, and with so many curves, that you would always have glare from somewhere. Quite a contrast to those all-black darkroom interiors from Yurp.
  • Mike Beranek 2004 Buick LeSabrepurchased in 2017, 104k, $3,100currently 287knever been jumped never been on a tow truckstruts & shocks, wheel bearings, EGR valves. A couple of O2 sensors, an oil pressure sending unit, and of course the dreaded "coolant elbows". All done in my garage with parts so plentiful there are a dozen choices of everything on Rock Auto.I've taken it to the west coast twice and the east coast once. All-in I'm under 5 grand for over 180,000 reliable miles. Best used-car purchase ever.
  • Jalop1991 Our MaintenanceCosts has been a smug know-it-all.
  • MaintenanceCosts If I were shopping in this segment it would be for one of two reasons, each of which would drive a specific answer.Door 1: I all of a sudden have both a megacommute and a big salary cut and need to absolutely minimize TCO. Answer: base Corolla Hybrid. (Although in this scenario the cheapest thing would probably be to keep our already-paid-for Bolt and somehow live with one car.)Door 2: I need to use my toy car to commute, because we move somewhere where I can't do it on the bike, and don't want to rely on an old BMW every morning or pay the ensuing maintenance costs™. Answer: Civic Si. (Although if this scenario really happened to me it would probably be an up-trimmed Civic Si, aka a base manual Acura Integra.)
  • El scotto Mobile homes are built using a great deal of industrial grade glues. As a former trailer-lord I know they can out gas for years. Mobile homes and leased Kias/Sentras may be responsible for some of the responses in here.
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