Sick of Electric Cars? Morgan Green-lights Production of One You Might Not Hate

Steph Willems
by Steph Willems

To some, the only thing that beats electric vehicles for soullessness is those pesky autonomous vehicle people who can’t drive adore so much. Morgan, the quirky British automaker best known for giving wood construction and wire-spoke wheels an automotive toehold in the 21st century, doesn’t do soulless.

Surely the company’s EV3, now confirmed for production next year, warrants a look. This isn’t your average Leaf, Bolt, or Model S.

Morgan first unveiled the EV3 in the spring of 2016. Since the debut of that prototype, Morgan found a technology partner in Frazer-Nash Energy Systems, allowing the storied automaker to deliver performance specs above and beyond its early estimates. With everything now in place, this fully electric version of the company’s gas-powered 3-Wheeler model is a go for third-quarter 2018 production.

From the outside, the design appears little different from the earlier prototype, harkening back to the company’s Super Sports offerings from the 1920s and 30s (though minus the external V-twin engine). Morgan assures us there’s plenty of changes afoot. New architecture and a stiffer tubular chassis hide a 21 kWh battery pack slung below the floor. Power comes by way of a liquid-cooled 34.8 kW electric motor driving a single rear wheel, just as those early British tax dodgers intended.

Thanks to Frazer-Nash, itself a former automotive nameplate, the Morgan EV3 is fast-charge capable, with a top speed of 115 miles per hour and a range of 120 miles. It should make the sprint to 60 mph in six seconds.

The company promises the EV3’s select buyers a “hands-on, exhilarating driving experience that has not previously been associated with electric vehicles.”

Despite its decidedly retro (archaic? Antiquated? Steampunk?) exterior, Morgan claims the EV3 is the first car in its history to use composite panels. Don’t worry, it’s still built by hand in the automaker’s Pickersleigh Road, UK, factory. Meaning, of course, very limited volume. This is the type of vehicle purchase that requires an order form, which buyers, including those in the U.S., can find on the company’s website.

Never mind Tesla’s promise of a new Roadster (arriving eventually, but pony up that quarter mil first). Exposed wheels, suspension, and linkages, wire spokes, a single seat, no roof or pillars, and not much car between you and the road makes this futuristic throwback the true driver’s machine. Even if it is electric.

Pricing has not yet been announced.

[Images: Morgan Cars USA]

Steph Willems
Steph Willems

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  • SlowMyke SlowMyke on Dec 20, 2017

    Man, I'd love to have a Morgan 3, EV or otherwise. I think they look great and would be a perfect weekend car/thing.

  • Art Vandelay Art Vandelay on Dec 21, 2017

    Curious...as electrics have become the preferred means to signal how much you care to the world, is driving a Prius the automotive equivalent of being on MySpace?

  • Mike-NB2 This is a mostly uninformed vote, but I'll go with the Mazda 3 too.I haven't driven a new Civic, so I can't say anything about it, but two weeks ago I had a 2023 Corolla as a rental. While I can understand why so many people buy these, I was surprised at how bad the CVT is. Many rentals I've driven have a CVT and while I know it has one and can tell, they aren't usually too bad. I'd never own a car with a CVT, but I can live with one as a rental. But the Corolla's CVT was terrible. It was like it screamed "CVT!" the whole time. On the highway with cruise control on, I could feel it adjusting to track the set speed. Passing on the highway (two-lane) was risky. The engine isn't under-powered, but the CVT makes it seem that way.A minor complaint is about the steering. It's waaaay over-assisted. At low speeds, it's like a 70s LTD with one-finger effort. Maybe that's deliberate though, given the Corolla's demographic.
  • Mike-NB2 2019 Ranger - 30,000 miles / 50,000 km. Nothing but oil changes. Original tires are being replaced a week from Wednesday. (Not all that mileage is on the original A/S tires. I put dedicated winter rims/tires on it every winter.)2024 - Golf R - 1700 miles / 2800 km. Not really broken in yet. Nothing but gas in the tank.
  • SaulTigh I've got a 2014 F150 with 87K on the clock and have spent exactly $4,180.77 in maintenance and repairs in that time. That's pretty hard to beat.Hard to say on my 2019 Mercedes, because I prepaid for three years of service (B,A,B) and am getting the last of those at the end of the month. Did just drop $1,700 on new Michelins for it at Tire Rack. Tires for the F150 late last year were under $700, so I'd say the Benz is roughly 2 to 3 times as pricy for anything over the Ford.I have the F150 serviced at a large independent shop, the Benz at the dealership.
  • Bike Rather have a union negotiating my pay rises with inflation at the moment.
  • Bike Poor Redapple won't be sitting down for a while after opening that can of Whiparse
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