NHTSA Poised for Potential Deregulation Bonanza on Automotive Safety Aids

Matt Posky
by Matt Posky

We knew the Trump administration wanted to deregulate the automotive industry in order to free it from any production hangups, be it imagined or genuine. However, some of the items under consideration for potential elimination are safety features that seem silly to go without. At the top of that list is the requirement that all electrically driven vehicles must emit noise to alert pedestrians to their presence.

However, this isn’t the only safety feature at risk of becoming an optional extra. In budget documents provided to Congress, the National Highway Traffic Safety Administration specified it is considering six separate areas for deregulation. Those include the modern standard for rear-view mirrors and backup cameras in passenger cars, mandatory electronic stability-control units for heavy trucks, and a rule allowing car dealers to install switches to deactivate airbags in customer vehicles.

While some of the rules could be abolished entirely, others are more likely to undergo some gentle retooling to provide automakers greater flexibility. Automakers have long pressed for the revamp of some antiquated, NHTSA-administered safety standards in order to permit the introduction of newer technologies. Still, eliminating any safety mandate is likely to raise the ire of consumer safety advocates, whether the end goal is well-intentioned or not.

Considering agencies throughout the federal government view expansive deregulation as a central tenant of President Trump’s plan to abolish roadblocks to corporate productivity, safety groups may have plenty to gripe about — especially if the new-and-improved safety technologies automakers are promising don’t immediately arrive.

As usual, nothing is ever as one-dimensional as any singular group would like it to be.

“This looks like to me that the agency was trying to figure out what things they didn’t really need and what things really aggravated the manufacturers,” Joan Claybrook, former NHTSA administrator under President Jimmy Carter and president of Public Citizen, told Bloomberg. “But I do think the agency does have the obligation to explain these things when they take effect.”

So far, the NHTSA hasn’t specified which of the regulatory issues it wants to abolish or reshape — only that it was reassessing their validity.

It would certainly be somewhat hypocritical for the agency to outright eliminate the majority, though. The NHTSA’s own research estimates the electronic stability control mandate for trucks would prevent around 1,420 to 1,760 crashes and 40 to 49 deaths annually. “It’s bad policy to take off the books policies that are effective now and saving lives,” said Henry Jasny, senior vice president of Advocates for Highway and Auto Safety.

Likewise, the EV noise requirement was estimated to prevent some 2,400 pedestrian injuries per year once electric vehicles became ubiquitous.

The U.S. Transportation Department has already finalized rules requiring electric vehicles and hybrids to emit “alert sounds” at speeds below 18.6 miles per hour, warning cyclists, pedestrians, and the blind of the approaching danger. It did so just last December. While the rules were set to take effect last February, the Trump administration delayed the date until September at the request of various automakers.

“[The] NHTSA is working with the new administration on its regulatory portfolio and priorities, including pending petitions for reconsideration,” the agency said in its official statement.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
7 of 85 comments
  • 28-Cars-Later 28-Cars-Later on Jun 27, 2017

    "Those include the modern standard for rear-view mirrors" Fake news, you can't see out of the cars at all so what is a rear-view mirror going to do? Here are some real safety standards: 1. Drivers must be able to sufficiently see out of every window in their field of vision and all retractable windows must be of a minimum glass height/area. 2. Headlights cannot be brighter than X lumens on pain of felony. 3. Tires must be of a minimum thickness of three inches when sold. No exceptions. What else?

    • See 4 previous
    • Raph Raph on Jun 27, 2017

      @28-Cars-Later Indeed, we crossed that bridge a long time ago. Everything from the rear quarters to the front bumper is heavily regulated for both passenger/pedestrian safety and to help after accident repairs on a vehicle. Its a wonder the industry has been able to do what they do.

  • Raph Raph on Jun 27, 2017

    Sweet the personal responsibility bootstrappers are finally getting that much needed traction they've been talking about. Now if the administration would just make seat belts, ABS/TCS/ESC optional as well as crash absorbing structures they could get the sub 3000 pound full size brodozer they are looking for at a price point where they can finally afford it after the steel mill shut down. Trump mak'n 'murica great again!

  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
Next