QOTD: What Car Do You Recommend Most Often?

Timothy Cain
by Timothy Cain

Recommending vehicles, and having those recommendations go unheeded, is a key component of your role as an automotive enthusiast.

Whether you’re known as a go-to source for vehicle recommendations because of your encyclopedic automotive knowledge, because you’re a keen driver who once raced a Spec Miata, because you’ve brilliantly chosen five consecutive impeccably reliable midsize sedans, or because (like many TTAC contributors) you spend a week with new vehicles as they enter the market, you are relied upon by friends, family, and co-workers.

When asked, what new vehicle ends up topping your Most Recommended list? Forget Consumer Reports’ recommendations and Car And Driver’s 10 Best. If a friend asks you what new car they should buy, what car is it most likely to be?

Camry? F-150? Outback? Elantra Sport? Don’t say Golf SportWagen TDI.

Yesterday, not for the first time in the recent past, a new car buyer’s wishlist presented me with an obvious answer: Kia Soul.

Kia Soul. Kia Soul. Kia Soul. Over and over again, it seems as though the typical car buyer couldn’t do much better than a Kia Soul.

Combine the mid-grade 2017 Kia Soul’s $20,695 MSRP with the $1,000 UVO Package, the 27-mpg Soul presents an undeniably attractive value quotient. You don’t need to pay a premium for all-wheel drive — Kia doesn’t even offer it. Loads of rear seat space and impressive cargo volume make the Soul a viable midsize sedan alternative. Though by no means overpowered, the Soul isn’t a slow poke. The second-generation rides and handles well, too. Naturally, as a Kia, there’s a load of equipment. And back on the Consumer Reports front, Kia is now among the most reliable car brands.

I’m not recommending the Soul to everyone. If you want an affordable luxury car, the Audi A4 is tough to beat. The Mazda CX-5 and Honda CR-V are outstanding small crossovers. Families with a wide variety of needs are well served by a Honda Odyssey. Full-size pickup trucks from Ford, General Motors, and Ram will all surprise and delight in different ways. The short-lived Ford Mustang V6 is a shockingly effective sports car alternative. And the Volkswagen Golf GTI is perhaps the best all-around vehicle for performance car lovers.

Besides, my Soul recommendation comes with three caveats. Maybe the Soul was cool in 2009, but now that Americans have snapped up more than 900,000 of them, the high sense of style is lost in ubiquity. Second, Kia has yet to install positive steering feel in the Soul. And finally, manual transmission availability is limited.

Yet time and time again, the expectations of car buyers who contact me are best met not by a Mazda MX-5 Miata or Ford F-250 or Jeep Wrangler, but rather by a Kia Soul.

What new car do you recommend most often?

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @timcaincars.

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  • Dal20402 Dal20402 on May 16, 2017

    I end up recommending a lot of different cars, but there are a few that I recommend more often. A to B buyers who just want low TCO and reliability: Prius or Prius V depending on space needs. Outdoorsy folks who do mud and snow a lot (very common around here): Forester or Outback depending on budget. "I want a CUV": CR-V. "I want a luxury CUV": Audi Q5 for lessees or Acura RDX for owners. "I want a three-row CUV": Pilot or MDX depending on budget. I find the cars I'm commonly asked about but recommend against more interesting: Corolla (Prius is always a better answer), X3, Range Rover Evoque, Jeep Wrangler (for ordinary drivers), Jeep Cherokee. I also still recommend against VAG products for long-term owners, but if the reliability record of recent Audits stays excellent for a couple more years I may rethink that.

  • Dal20402 Dal20402 on May 16, 2017

    I end up recommending a lot of different cars, but there are a few that I recommend more often. A to B buyers who just want low TCO and reliability: Prius or Prius V depending on space needs. Outdoorsy folks who do mud and snow a lot (very common around here): Forester or Outback depending on budget. "I want a CUV": CR-V. "I want a luxury CUV": Audi Q5 for lessees or Acura RDX for owners. "I want a three-row CUV": Pilot or MDX depending on budget. I find the cars I'm commonly asked about but recommend against more interesting: Corolla (Prius is always a better answer), X3, Range Rover Evoque, Jeep Wrangler (for ordinary drivers), Tahoburbaladenali, Jeep Cherokee. I also still recommend against VAG products for long-term owners, but if the reliability record of recent Audis stays excellent for a couple more years I may rethink that.

  • Ash78 Interesting take on the pricing...superficially illogical, but Honda has been able to sell the Pilot Junior (er, Passport) for more than the Pilot for several years now. I guess this is the new norm. I have 2 kids, who often have friends, and I feel like the best option here is buying the CX-90 and removing the third row completely. It won't be pretty, but it adds useful space. We've done that in our minivan several times.I've been anxiously awaiting the 70 for over a year, but the pricing makes it a non-starter for me. I like the 50, but it's tight (small, not dope/fire/legit); I like the 90s, but it's more than we need. This "Goldilocks Solution" feels like it's missing the mark a little. Mazda could have gone with more of a CX-60 (ROW model) and just refreshed it for the US, but I suspect the 90 was selling so well, the more economical choice was just to make it the same basic car. Seems lazy to me.
  • FreedMike If you haven't tried out the CX-90, do so - it's a great driver, particularly with the PHEV powertrain.
  • Ajla I don't understand why it is priced above the CX-90 (about $2500 at every trim level on the I6 and $5k on the PHEV), unless a CX-90 price increase is on the way soon. It will be interesting to see how this does against the CX-90, that one isn't packaged well for a 3-row but with a lower price, very similar exterior styling and identical exterior dimensions I'd lean towards it over the 70. The pricing on higher trims is a bit dear for a nonpremium badge and it is annoying that Mazda and the press pretend that the lower nonS trims don't even exist. Why even bother making them if you won't take it to your own media event?I would expect the engine and chassis configuration to be a killer app here but it seems like engine/transmission is only 80% baked and the interior is what sells these. Reliability is a big question mark as well. In the end outside of a specific buyer (this seems like something Corey would like), I'd recommend getting something cheaper and more established.
  • Dave M. I love what Mazda stands for and how hard they try. Their cars are well crafted and pretty reliable. But they must simply get their mpgs up to be competitive against the Lexus RX450h and Toyota Highlander Platinum hybrid if they're going to play in that $45-60k price range.
  • 1995 SC In order for the UAW to gain traction in the South you would need the cost of living to rise significantly in the areas these plants are in and wages to not keep up or some significant abuses by the owners of these plants to come to light. You talk about job security but the only plants that aren't closing are non-union. The US makers can't ship production to Mexico fast enough. People aren't dumb...they see this stuff.
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