New 'People Officer' Arrives at Tumultuous Time for Tesla

Steph Willems
by Steph Willems

For some reason, the term “Chief People Officer” is at the same time cringe-inducing and rational. That’s what Tesla calls its head of HR. “Human Resources,” of course, is another cringe-inducing term that could only have come from the mid-century expansion of the federal public service. It’s an awful thing.

At Tesla, the face of HR — or people, if you will — has suddenly changed, and at a very interesting point in the electric automaker’s history. The company has announced the departure of longtime HR head Arnnon Geshuri, who oversaw workers at the company for eight years. In his place is Gaby Toledano, a veteran of high tech.

The timing of the departure could simply be a benign career change, but what’s occurring in the background at Tesla have many thinking otherwise.

Tesla announced the new addition to its California team on Tuesday, less than a week after a scathing report on workplace conditions at the automaker’s Fremont factory. That report, published in The Guardian, relied heavily on historical recollections from years past and data showing the company’s above-average accident rate between 2013 and 2016. Tesla issued a response to the claims even before the story came out. In it, the company detailed recent safety and health initiatives (like a move away from 12-hour shifts) while claiming its earlier drive was for the good of the company and its workers’ jobs.

The company claimed that in the first quarter of this year the recordable incident rate fell to a level 32 percent below the industry average. Stories fed to the media were the product of an aggressive unionization push by the United Auto Workers, Tesla said.

It isn’t known whether the departing People Officer left on his own accord. Tesla stated in a blog post, “Arnnon will be taking a short break before moving on to a new endeavor,” before wishing him well.

As for Toledano, her most recent position was at video game producer Electronic Arts, where she spent 10 years as an executive. Before that, she held positions at Microsoft and Oracle, and currently sits on four technology boards.

[Image: Tesla]

Steph Willems
Steph Willems

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  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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