Volkswagen T-Roc: If You Loved the Concept, You Won't Recognize the Real Thing

Steph Willems
by Steph Willems

It was hard not to like the funky Volkswagen T-Roc concept when it appeared at pre-diesel scandal auto shows. Two doors! A targa-like removable top! Pillarless side glass! A low-slung, athletic body primed for on- and off-road adventures!

C’mon, folks — that’s fun stuff. Sadly, reality intervened, and the production-bound T-Roc is not the party animal it was in college.

In a revealing teaser video issued by VW, a camouflaged T-Roc is seen blasting through an arid landscape, presumably on its way to your driveway. It’s our best look yet at the model, which is scheduled to bow in Europe later this year and is reportedly green-lit for a utility-hungry America.

Minus its compact dimensions and optional 4Motion all-wheel drive, there’s clearly something missing from this production vehicle: everything that made the concept interesting.

This isn’t the first time we’ve seen an image of the new T-Roc. Back in March, a strange image emerged from the Geneva Motor Show appearing to show the production model. Well, VW’s new video bears it out. A deep, lower-body crease and bulging wheel arches, though camouflaged, remain, as does the conventional four-door configuration.

Out back, sharply raked rear glass and a short overhang lends the T-Roc some sporty design credentials. On the whole, there’s nothing offensive to see, and the Golf-based crossover seems poised to please a good number of CUV shoppers.

And that’s exactly why the 2014 concept’s design cues are nowhere to be found. This model isn’t meant to satisfy the jaundiced eyes of yours truly. It’s aimed at being profitable in a vast and competitive market and bringing a cash-starved Volkswagen piles of revenue. In the U.S. market, where utility vehicles are VW’s new Job One, the T-Roc would fill a troublesome (and potentially lucrative) gap below the Tiguan.

While it’s understandable that Volkswagen would cave to the realities of doing business and turn the T-Roc into something more than a nice model, there’s something odd in this video. Many European publications made mention of the production T-Roc’s anticipated roof panels, which would either retract or be removable (a la Jeep Renegade). Well, the video shows nothing but steel. Not even a glass sunroof in sight.

That doesn’t mean it won’t happen. As VW hasn’t even debuted the model yet, it’s possible this vehicle is merely a pre-production unit devoid of optional add-ons. Time will tell if a vestigial tribute to the concept’s open roof shows up on dealer-bound T-Rocs.

[Image: Volkswagen/ YouTube]

Steph Willems
Steph Willems

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  • Thegamper Thegamper on Apr 28, 2017

    So far as I can tell, this is a real uncamo'd pic from a few weeks ago. Much better view than what is posted here. http://www.carmagazine.co.uk/spy-shots/volkswagen/new-volkswagen-t-roc-2017-pictures-and-details/ The T-Roc was interesting, but not my cup of tea. This could conceivably be configured with off road package with exterior bolt ons, sans roof, or something that could give it much of the same flare but, clearly watered down concept.

  • Clueless Economist Clueless Economist on Apr 28, 2017

    Me: I am buying the Hyundai Santa Cruz when it comes out. Hyundai: You didn't actually think we had the balls to make a small truck that got good gas mileage did you? Who would want that? Me: Apparently all the Ford Ranger owners who refuse to get rid of their four cylinder trucks. Me: If VW actually produces the T-Roc with only two doors then I will buy it even if it doesn't come with a diesel. VW: We are VW. We only make boring crap. Me: That's right. I remember. Oh, by the way, the new Atlas is hideous AND boring. Good job, VW, that should turn your fortunes around in the States.

  • 3-On-The-Tree My 2009 C6 corvette in black looks great when it’s all washed and waxed but after driving down my 1.3 mile long dirt road it’s a dust magnet. I like white because dust doesn’t how up easily. Both my current 2021 Tundra and previous 2014 Ford F-150 3.5L Ecobomb are white
  • Bd2 Would be sweet on a Telluride.
  • Luke42 When will they release a Gladiator 4xe?I don’t care what color it is, but I do care about being able to plug it in.
  • Bd2 As I have posited here numerous times; the Hyundai Pony Coupe of 1974 was the most influential sports and, later on, supercar template. This Toyota is a prime example of Hyundai's primal influence upon the design industry. Just look at the years, 1976 > 1974, so the numbers bear Hyundai out and this Toyota is the copy.
  • MaintenanceCosts Two of my four cars currently have tires that have remaining tread life but 2017 date codes. Time for a tire-stravaganza pretty soon.
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