U.S. Auto Sales Brand-By-Brand Results: February 2017 YTD

Timothy Cain
by Timothy Cain

Auto sales declined by a modest 1 percent in the United States in February 2017, dragged down by plunging sales at numerous Fiat Chrysler Automobiles brands and sharp declines at Toyota Motor Corp. and Hyundai-Kia. Ford Motor Company sales slid 4 percent because of a 26-percent decline in car sales at the Ford division.

Across much of the industry, there were signs of rude health, particularly if the car sector is ignored. Of the 20 most popular cars in America — a group topped by the Toyota Camry — 16 nameplates generated fewer sales this February than last. Yet America’s five leading utility vehicles (Rogue, CR-V, RAV4, Escape, Equinox) combined for more than 25,000 additional February sales in 2017. And while minivan sales plunged by a fifth, U.S. pickup truck sales were up 10 percent because of full-size truck strength.

These stark contradictions produced a market that produced slightly degraded numbers in one of the two traditionally weakest months on the calendar. Now one-sixth of the way into 2017, the poor selling season should be behind us.

Mercedes-Benz led all premium auto brands in February 2017. Lexus, typically a top contender for luxury leadership, posted a harsh decline for a second consecutive month following a December surge.

Mitsubishi was the fastest-growing mainstream brand, rising 39 percent year-over-year. Infiniti, Audi, GMC, and Volkswagen all reported double-digit percentage increases, along with niche brands like Maserati, Jaguar, Bentley, and Alfa Romeo, which sold 412 Giulias.

On the flip side, Chrysler, Mini, and Lexus all reported declines of more than 20 percent.

America’s largest-volume automaker, meanwhile, rose 4 percent. GM sales improved thanks to meaningful gains at Chevrolet and GMC, despite drops at Buick and Cadillac.

Auto BrandFebuary 2017February 2016% Change2017 YTD2016 YTD% ChangeAcura 10,86412,773-14.9%20,06623,023-12.8%Alfa Romeo44347 843%551115379%Audi 13,74111,71817.3%26,94223,56814.3%BMW 22,55822,4980.3%40,66740,5800.2%Buick 16,13117,811-9.4%29,24836,080-18.9%Cadillac 10,82311,840-8.6%21,12122,580-6.5%Chevrolet 164,095158,6443.4%299,265296,4471.0%Chrysler 16,73023,279 -28.1%30,10745,051-33.2%Dodge 43,87846,985-6.6%83,98795,287 -11.9%Fiat 2,1452,651 -19.1%4,3095,030-14.3%Ford 198,720208,006-4.5%361,121373,307-3.3%Genesis 1,582——3,400——GMC 46,33939,53017.2%83,66376,4639.4%Honda 110,822106,2124.3%208,000196,4595.9%Hyundai 51,438 53,009 -3.0%96,12798,020-1.9%Infiniti 13,73710,37132.5%25,29518,88533.9%Jaguar 3,4841,512130%6,4232,864124%Jeep 62,34573,063 -14.7%120,760135,830-11.1%Kia 42,67349,737-14.2%78,29988,042-11.1%Land Rover 5,7476,417 -10.4%11,91012,072-1.3%Lexus 18,33823,090-20.6%33,91044,023-23.0%Lincoln 8,7448,0398.8%17,52915,21615.2%Maserati 1,08772849.3%1,9761,25357.7%Mazda 22,82421,5445.9%44,52241,2487.9%Mercedes-Benz °24,522 22,941 6.9% 50,049 47,605 5.1% Mercedes-Benz Vans °2,513 2,269 10.8% 4,562 4,168 9.5% Total Mercedes-Benz °27,03525,2107.2% 54,611 51,7735.5%Mini 2,1542,839-24.1%5,2646,077-13.4%Mitsubishi 10,9247,870 38.8%17,38114,13423.0%Nissan 122,003120,5401.2%222,764217,7602.3%Porsche 3,6373,561 2.1%8,2397,9154.1%Ram 42,78541,293 3.6%80,83077,3574.5%Smart 348422-17.5%672821-18.1%Subaru 45,50042,0118.3%89,37983,1127.5%Toyota †156,001164,864-5.4%283,477305,214-7.1%Volkswagen 25,14522,32112.7%48,65542,40014.8%Volvo 4,6515,260-11.6%8,1239,504-14.5%————— ——BMW-Mini 24,71225,337-2.5%45,93146,657-1.6%Fiat Chrysler Automobiles 168,326187,318 -10.1%320,544358,670-10.6%DaimlerAG27,38325,6326.8%55,28352,5945.1%Ford Motor Co.207,464216,045-4.0%378,560388,523-2.6%General Motors 237,388227,8254.2%433,297431,5700.4%Honda Motor Co.121,686118,9852.3%228,066 219,48223.9%Hyundai-Kia 95,693102,746-6.9%177,826186,062-4.4%Jaguar-Land Rover 9,2317,92916.4%18,333 14,93622.7%Nissan Motor Co./Mitsubishi146,664138,7815.7%265,440250,7795.8%Toyota Motor Corp.174,339187,954-7.2%317,387 349,237-9.1%Volkswagen Group * 42,67837,66213.3%84,139 74,02613.7%———————Industry Total †1,333,128 1,348,401 -1.1% 2,475,700 2,512,864 -1.5%

Source: Manufacturers

* Volkswagen Group includes sales figures for Audi, Bentley, Porsche, and Volkswagen brands

° Mercedes-Benz USA releases sales figures for the Mercedes-Benz brand in the conventional sense, vans excluded, as well as totals for the Metris and Sprinter vans. The complete picture is included here.

† Toyota’s sales figures include those of Toyota’s discontinued Scion brand.

** Industry total takes into account Automotive News figures/estimates for brands such as Tesla (3,000 February units) and other low-volume, high-priced manufacturers.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
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  • Seanx37 Seanx37 on Mar 01, 2017

    Is there somewhere with a more detailed breakdown? I would love to know sales by model.

    • See 1 previous
    • Brettc Brettc on Mar 02, 2017

      Check out Tim's site, goodcarbadcar.net. Lots of data there.

  • Cdnsfan27 Cdnsfan27 on Mar 02, 2017

    Jaguar up 130% and nipping at Porches heels, yay!

  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
  • Wjtinfwb Not proud of what Stellantis is rolling out?
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