Sergio Marchionne Has a Problem With the Ferrari California T, and You're Gonna Hear About It

Steph Willems
by Steph Willems

Several months late to the annual Airing of the Grievances, Ferrari CEO Sergio Marchionne recently took the opportunity to mildly trash one of his company’s products.

The outspoken CEO, who donned the title last year, apparently takes offence to the company’s California T, complaining to reporters at the Geneva Motor Show that the droptop grand tourer just doesn’t feel like it belongs in the stable.

As such, the model will see changes made to pump more Ferrari blood into its veins, Motoring reports. It’s an odd situation, as Marchionne’s public poo-pooing of the vehicle hasn’t stopped him from owning more than one.

“The car I’ve had the most difficulty is the California,” he said. “I bought two of them — I bought the first one and I liked the car very much but it’s the one car that, from an identity standpoint, has the hardest time of seeing itself as a full-blown Ferrari.”

The CEO has big plans for the company, with a looming crop of new models and swag and gear galore, but he admits that the California T “may not be right.” Still, he claims there are no plans to evacuate its market segment. A market for a vehicle similar to the California remains, and a successor will likely appear after the Italian automaker finishes its product review.

As reporters tried to glean more information from Marchionne, the executive admitted that the manual transmission would definitely not return to the lineup. Also, the notoriously electrophobic executive claimed that any fling the company has with battery packs and AC motors is in the interests of speed, not the environment. Ferrari plans to debut a hybrid powertrain in 2019.

“We’re not trying to meet CO2 targets — we’re really trying to improve the performance of the car,” he said. “The real objective is to combine the petrol engine and the electric motor to produce the highest possible performance possible.”

Marchionne, who plans to stay on as Ferrari boss after retiring from his CEO role at Fiat Chrysler Automobiles next year, didn’t let a chance to trash a rival pass by. When asked about long wait lists, the CEO claimed the company would work on reducing the number of buyers it sends into the arms on another Italian supercar company.

“A lot of people buy a Lamborghini because they can’t get their hands on a Ferrari,” he said.

[Image: Ferrari]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 21 comments
  • Q Q on Mar 14, 2017

    Put a gated manual in it and it would turn it around (for me). I don't dream of driving (new) Ferraris any longer because the gated manual is dead; that Luca di Montezemolo is full of $&$?! man.

  • Motormouth Motormouth on Mar 15, 2017

    New headline: Marchionne views California as hormone-deficient guy attending a testosterone convention I think the poor guy is missing the point. It's the intro Ferrari, an estimated 70% of buyers are new to the brand.

  • Theflyersfan I think color is FINALLY starting to return to car lots. After what seems like over a lost decade of nothing but shades of gray, whites, and black, I'm seeing a lot more reds and blues creeping into luxury car lots. Except Audi and Volvo. They still have at least 6-8 shades of gray/silver. But they at least have a nice green. Honda and Acura seem to have a bunch of new colors. And all carmakers need to take a serious look at the shades of red seen at the Alfa Romeo lot and tell themselves they want that because that looks amazing.
  • Bd2 Well, it's no Sonata, no does it have the panache of the Optima.
  • Teddyc73 "eye-searingly"?
  • Teddyc73 I applaud anyone who purchases a vibrant, distinct or less popular color. We need these people. Our road ways have turned into a dreary gloomy sea of white, black, silver and greys, most with the equally lifeless black wheels. Mr Healey is guilty of contributing to this gloom apparently. It looks like a black and white movie across the nation when grouped with our grey houses with grey interiors. Totally dull and lifeless. And what is with this awful hideous trend of dull grey with black wheels showing up everywhere? It's on everything. Just awful. Come on people! I'll keep my Ram 1500 with it's deep rich sparkling Western Brown paint as long as I can.
  • Shipwright As my Avatar shows I had an '08 GT 500, Grabber Orange convertible. I now own a '12 GT 500 Kona Blue coupe.
Next