Take This Powertrain and Use It, Toyota Hopes to Tell Other Automakers

Steph Willems
by Steph Willems

It hasn’t given the plan a green light just yet, but Toyota is seriously considering letting other automakers tap into its engine, transmission and hybrid technology.

The automaker’s powertrain division chief has opened up on his desire to give rivals everything they need to offer customers a cutting-edge, fuel-efficient vehicle. Why should R&D departments muss their hair when they could just buy off-the-shelf gear from Toyota?

Sergio, are you listening?

Speaking to Reuters, Toshiyuki Mizushima, president of Toyota’s powertrain division, claimed the move would benefit his company and its competition. The automaker plans to boost its hybrid technology development, and recently announced an extensive lineup of next-generation gasoline engines, hybrid systems and automatic transmissions. Offering the components would mean a new revenue stream for the automaker.

However, before it can hand over its technology for cash, Toyota first needs to change the way it does business. Simply, it needs to loosen the leash on its suppliers.

“Toyota suppliers produce a lot of technology which can only be used by Toyota,” said Mizushima. “We want to change that to a system where we develop technology with our suppliers at an earlier stage … so they can make that technology available to non-Toyota customers.”

Toyota sources most of its powertrain parts from group suppliers that tailor the components for its own vehicles. Less exclusivity would mean new customers for the suppliers. It would also mean Toyota could sell an entire powertrain, or just an engine or transmission, to other automakers.

For many car companies, the biggest draw would be Toyota’s hybrid systems. Strict emissions requirements have placed pressure on automakers to offer electrified models, even though designing a system from scratch eats up precious money and resources.

“Until now, we couldn’t sell the same inverter used in Toyota’s previous hybrid system to other customers because it wouldn’t fit the motor, or the voltage was different,” Yoshifumi Kato, executive director of engineering R&D at Denso Corp, Toyota’s biggest supplier, told Reuters.

“We can avoid this issue if suppliers can sell the entire system.”

The cash Toyota and its suppliers gain from sales of its hybrid systems and drivetrain components would bolster R&D funds, allowing further development of fuel-saving technologies.

[Image: Toyota]

Steph Willems
Steph Willems

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  • Notmyname Notmyname on Dec 16, 2016

    So big car manufacturers could be like Lotus

  • Stevo Stevo on Dec 16, 2016

    VW please put HSD in the Golf. Better mileage and be rid of the strange throttle tip in and turbo lag that drive me crazy every time I drive my wife's car. I love everything about the drive once past 10mph. And yes, B&B, I know this won't happen.

  • Master Baiter I thought we wanted high oil prices to reduce consumption, to save the planet from climate change. Make up your minds, Democrats.
  • Teddyc73 Oh look dull grey with black wheels. How original.
  • Teddyc73 "Matte paint looks good on this car." No it doesn't. It doesn't look good on any car. From the Nissan Versa I rented all the up to this monstrosity. This paint trend needs to die before out roads are awash with grey vehicles with black wheels. Why are people such lemmings lacking in individuality? Come on people, embrace color.
  • Flashindapan Will I miss the Malibu, no. Will I miss one less midsize sedan that’s comfortable, reliable and reasonably priced, yes.
  • Theflyersfan I used to love the 7-series. One of those aspirational luxury cars. And then I parked right next to one of the new ones just over the weekend. And that love went away. Honestly, if this is what the Chinese market thinks is luxury, let them have it. Because, and I'll be reserved here, this is one butt-ugly, mutha f'n, unholy trainwreck of a design. There has to be an excellent car under all of the grotesque and overdone bodywork. What were they thinking? Luxury is a feeling. It's the soft leather seats. It's the solid door thunk. It's groundbreaking engineering (that hopefully holds up.) It's a presence that oozes "I have arrived," not screaming "LOOK AT ME EVERYONE!!!" The latter is the yahoo who just won $1,000,000 off of a scratch-off and blows it on extra chrome and a dozen light bars on a new F150. It isn't six feet of screens, a dozen suspension settings that don't feel right, and no steering feel. It also isn't a design that is going to be so dated looking in five years that no one is going to want to touch it. Didn't BMW learn anything from the Bangle-butt backlash of 2002?
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