Enjoy the Silence (While You Can): New U.S. Safety Rule Says Electric Cars Must Be Noisy

Matt Posky
by Matt Posky

The U.S. Transportation Department has finalized rules that will require electric vehicles and hybrids to emit “alert sounds” at speeds below 18.6 miles per hour, to warn cyclists, pedestrians, and the blind of the approaching danger.

By adding noise to silent-running vehicles, the NHTSA and DOT hope to reduce the number of people currently being run over by EVs. Is this a big problem, you ask? Apparently it is — the regulator claims EVs are 19 percent more likely to strike human flesh.

“This is a common-sense tool to help pedestrians — especially folks who are blind or have low vision — make their way safely,” said NHTSA Administrator Dr. Mark Rosekind. “With pedestrian fatalities on the rise, it is vitally important we take every action to protect the most vulnerable road users.”

The NHTSA estimates the automotive industry will need to spend an additional $39 million annually to provide compliant external speakers. Eating most of that cost, of course, will be EV manufacturers like Tesla, and brands with popular hybrid models.

At moderate and high speeds, electric vehicles aren’t appreciably quieter than their gas-powered counterparts. However, danger crops up at low speeds, when engine noise is traditionally the loudest sound being emitted by the vehicle. The regulator says the move could prevent about 2,400 pedestrian casualties each year.

Manufacturers have until September 1, 2019 to equip all new hybrid and electric vehicles with sound-emitting devices that meet the federal safety standards. The rule will apply to all vehicles with four wheels and a gross vehicle weight of under 10,000 pounds. While that includes passenger vehicles, it would omit all but the most svelte city buses.

One would expect electric and hybrid buses to need this sort of technology most of all, since they are frequently the vehicles spending the most time around pedestrians and operating at low speeds.

While advocates for the visually impaired pressed for the rules and praised the announcement, automakers expressed consternation.

The Alliance of Automobile Manufacturers stated that it was imperative that automakers be allowed to equip vehicles with devices that emitted sounds that are sufficiently detectable without being unpleasant to hear. The fear being that consumers would abandon alternatively fueled vehicles entirely if the interior noise was obnoxious.

Annoying or pleasant, this does open up some interesting possibilities for automotive audio. Will we see more EVs making futuristic wooshing noises or mimicking the sounds of the traditional internal combustion engine? Maybe we’ll even get a rotating, randomized playlist — one day could be a small-block V8, and the next might be a clattering jalopy.

Either way, automakers have until 2019 to figure it out. Big readers can download the NHTSA’s minimum sound requirement rules PDF here.

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Daniel J Daniel J on Nov 16, 2016

    I jog 3 times a week in my neighborhood. Usually on the edge of the road, mainly because the sidewalks are so uneven. Even with new gas powered cars, I have a hard time hearing a cars goin 25 to 30 mph coming up behind me. I actually feel safer now that its dark when I run because I can see the lights of cars from far far enough behind me if I need to move out of the way.

    • Ktm Ktm on Nov 16, 2016

      .....then you are running on the wrong side of the road (coming from another runner). You face traffic when running.

  • PeriSoft PeriSoft on Nov 16, 2016

    "ba-RINNNG ding DING ding ding PA ding-dading-dading PA dingading DING dina RING RING ding PAP dading da-ding ding ring..."

  • ChristianWimmer 2018 Mercedes A250 AMG Line (W177) - no issues or unscheduled dealer visits. Regular maintenance at the dealer once a year costs between 400,- Euros (standard service) to 1200,- Euros (major service, new spark plugs, brake pads + TÜV). Had one recall where they had to fix an A/C hose which might become loose. Great car and fun to drive and very economical but also fast. Recently gave it an “Italian tune up” on the Autobahn.
  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
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