Mercedes-Benz's Generation EQ Teases Its Electric Sub-brand

Steph Willems
by Steph Willems

Mercedes-Benz has unveiled an all-electric SUV concept at the Paris Auto Show, strongly hinting at what we can expect from its recently announced EQ sub-brand.

The Generation EQ concept offers impressive range and up to 400 horsepower, which the automaker needs to compete with the likes of Tesla and rival BMW’s “i” sub-brand.

Sporting all-important “coupe-like” styling, the Generation EQ greets us with an LED-filled face that you’ll only see on a concept car. Naturally, there’s no need for side-view mirrors. None of this matters, as the concept is simply a preview of future models — it’s the technology and capability that Mercedes-Benz wants us to notice.

Powered by two electric motors, the all-wheel-drive Generation EQ sports scalable battery components, allowing a power output of up to 400 horsepower and about 516 lb-ft of torque. The automaker claims a 0-62 mile per hour time of less than five seconds.

Juice is drawn from a battery pack of more than 70 kW. Mercedes-Benz claims its modular architecture, which includes the batteries, will find a home in future EQ models. Driving range is up to 500 kilometers, or 310 miles. That tops the 289-mile range of Tesla’s Model X P100D.

A recent report by Bloomberg stated Mercedes-Benz intents to market at least four EQ-branded vehicles by the end of the decade.

[Images: Mercedes-Benz]

Steph Willems
Steph Willems

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  • Tosh Tosh on Sep 29, 2016

    Black hoods and roofs are here to stay...

  • HotPotato HotPotato on Sep 30, 2016

    Oh goody, more vaporware. The Mercedes-Benz brand has only one actual EV for sale, the half-assed B-class...and they didn't even do the work on it themselves, but rather bought the single ass cheek from Tesla.

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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