Kia Plans to Tighten up Its Product Line, Offer 'GT' Versions

Steph Willems
by Steph Willems

Kia plans to let its sister division handle the sensible grocery getters and track-ready racers (assuming Hyundai’s N-Division bears fruit), while it churns out hotter “normal” cars.

According to the automaker’s performance development chief, Kia plans to offer a global GT line of its most popular vehicles, boosting the models’ performance and appearance, Autocar reports.

Albert Biermann made the comments at the opening of the automaker’s new Korean test track. The company’s horribly named ProCeed GT hot hatch has been on sale in Europe for several years, so Kia’s global lineup is due for some excitement, Biermann said.

Expect GT-badged models to appear alongside their vanilla siblings, starting with the Optima GT. Sporting the same 2.0-liter turbocharged four-cylinder as the Optima SX, the GT version adds suspension, steering and tire upgrades. Also on tap: a Rio GT, designed to take on the Ford Fiesta ST. We don’t know yet whether the Rio gets a power boost.

“Kia is meant to be more emotional than Hyundai and we have to make cars that reflect that when you drive them,” Biermann told Autocar. “Hyundai is the quieter brand, that’s why the N-Division was created, because the brand cannot stretch as far. Kia can stretch much further, and I think we will be able to do more aggressive cars.”

Admitting that “GT is not right for all Kia models,” Biermann said he wants a Sportage GT, but hasn’t received approval for a hotter version of the brand’s stalwart crossover.

Improvements to the Optima GT prototype began last summer, after Biermann complained to engineers about its performance.

The report doesn’t say when we can expect GT-branded models on these shores, but it’s clear that Kia’s upcoming premium sedan (which rides on the Genesis G70 platform) will not carry the GT name.

[Image: Kia Motors America]

Steph Willems
Steph Willems

More by Steph Willems

Comments
Join the conversation
2 of 23 comments
  • Redapple2 4 Keys to a Safe, Modern, Prosperous Society1 Cheap Energy2 Meritocracy. The best person gets the job. Regardless.3 Free Speech. Fair and strong press.4 Law and Order. Do a crime. Get punished.One large group is damaging the above 4. The other party holds them as key. You are Iran or Zimbabwe without them.
  • Alan Where's Earnest? TX? NM? AR? Must be a new Tesla plant the Earnest plant.
  • Alan Change will occur and a sloppy transition to a more environmentally friendly society will occur. There will be plenty of screaming and kicking in the process.I don't know why certain individuals keep on touting that what is put forward will occur. It's all talk and BS, but the transition will occur eventually.This conversation is no different to union demands, does the union always get what they want, or a portion of their demands? Green ideas will be put forward to discuss and debate and an outcome will be had.Hydrogen is the only logical form of renewable energy to power transport in the future. Why? Like oil the materials to manufacture batteries is limited.
  • Alan As the established auto manufacturers become better at producing EVs I think Tesla will lay off more workers.In 2019 Tesla held 81% of the US EV market. 2023 it has dwindled to 54% of the US market. If this trend continues Tesla will definitely downsize more.There is one thing that the established auto manufacturers do better than Tesla. That is generate new models. Tesla seems unable to refresh its lineup quick enough against competition. Sort of like why did Sears go broke? Sears was the mail order king, one would think it would of been easier to transition to online sales. Sears couldn't adapt to on line shopping competitively, so Amazon killed it.
  • Alan I wonder if China has Great Wall condos?
Next