General Motors Sued Over Previous-Generation Cruze Diesels

Steph Willems
by Steph Willems

A Seattle law firm famous for going after automakers (and lately, diesel-producing automakers) has another target in its sights: General Motors.

According to The Detroit News, Hagens Berman Sobol Shapiro filed a class-action lawsuit in California yesterday, accusing GM and Chevrolet of misleading buyers of Chevy Cruze models equipped with the 2.0-liter diesel engine.

Much like in its two suits against Daimler, parent company of Mercedes-Benz, the firm accuses GM of using software to cheat on emissions tests, citing high emissions recorded during real-world testing. The six plaintiffs behind the suit want a vehicle buyback, reimbursement for the premium they paid over a regular Cruze, and punitive damages.

Chevrolet briefly offered a diesel version of the 2014 and 2015 model year Cruze, but uptake wasn’t high. The automaker pulled the plug as the second-generation Cruze loomed, and a spokesperson said they hadn’t sold one since May 2015.

The evidence behind the suit, at first glance, seems questionable. The law firm says its clients measured their own tailpipe emissions using portable equipment, which showed the Cruze diesel exceeded acceptable emissions levels at certain times.

In response to the firm’s earlier lawsuits, Mercedes-Benz said the effectiveness of its AdBlue urea-injection systems diminishes in cold weather to prevent condensation in the exhaust system. Since the Volkswagen diesel emissions scandal, other automakers accused of polluting have pointed to the challenge of keeping a diesel engine running clean under all conditions. TTAC once took a close look at how the technology on the Cruze diesel stacks up against a recalled Volkswagen TDI.

Responding to the lawsuit, GM stated, “These claims are baseless and we will vigorously defend ourselves. GM believes the Chevrolet Cruze turbo diesel complies with all U.S. EPA and CARB emissions regulations.”

[Image: General Motors]

Steph Willems
Steph Willems

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  • CincyDavid CincyDavid on Jun 23, 2016

    I have seen a grand total one ONE Cruze diesel in the wild. As much as GM frustrates me, I absolutely detest these money-grubbing bottom feeder shysters extorting money with nuisance suits. Attorneys are slimy enough, these guys are right up there with the personal injury guys who advertise on billboards.

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    • PrincipalDan PrincipalDan on Jun 24, 2016

      @redapple Every time TORT reform has come up it gets killed very quickly in congress. But then again we do keep electing lawyers to political office, so what do you expect?

  • Jdowmiller Jdowmiller on Jun 24, 2016

    Photographed on the Korean Veterans Blvd bridge downtown Nashville. Was this car made at the GM plant in Spring Hill? I've never seen one of these in the wild.

  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
  • CM Korecko Cadillacs traditionally have been opulent, brash and leaders in the field; the "Standard of the World".That said, here's how to fix the brand:[list=1][*]Forget German luxury cars ever existed.[/*][*]Get rid of the astromech droid names and bring back Seville, Deville, Eldorado, Fleetwood and Brougham.[/*][*]End the electric crap altogether and make huge, gas guzzling land yachts for the significant portion of the population that would fight for a chance to buy one.[/*][*]Stop making sports cars and make true luxury cars for those of us who don't give a damn about the environment and are willing to swim upstream to get what we really want.[/*][*]Stop messing around with technology and make well-made and luxurious interiors.[/*][*]Watch sales skyrocket as a truly different product distinguishes itself to the delight of the target market and the damnation of the Sierra Club. Hell, there is no such thing as bad publicity and the "bad guy" image would actually have a lot of appeal.[/*][/list=1]
  • FreedMike Not surprisingly, I have some ideas. What Cadillac needs, I think, is a statement. They don’t really have an identity. They’re trying a statement car with the Celestiq, and while that’s the right idea, it has the wrong styling and a really wrong price tag. So, here’s a first step: instead of a sedan, do a huge, fast, capable and ridiculously smooth and quiet electric touring coupe. If you want an example of what I’m thinking of, check out the magnificent Rolls-Royce Spectre. But this Cadillac coupe would be uniquely American, it’d be named “Eldorado,” and it’d be a lot cheaper than the $450,000 Spectre – call it a buck twenty-five, with a range of bespoke options for prospective buyers that would make each one somewhat unique. Make it 220 inches long, on the same platform as the Celestiq, give it retro ‘60s styling (or you could do a ‘50s or ‘70s throwback, I suppose), and at least 700 horsepower, standard. Why electric? It’s the ultimate throwback to ‘60s powertrains: effortlessly fast, smooth, and quiet, but with a ton more horsepower. It’s the perfect drivetrain for a dignified touring coupe. In fact, I’d skip any mention of environmental responsibility in this car’s marketing – sell it on how it drives, period.  How many would they sell? Not many. But the point of the exercise is to do something that will turn heads and show people what this brand can do.  Second step: give the lineup a mix of electric and gas models, and make Cadillac gas engines bespoke to the brand. If they need to use generic GM engine designs, fine – take those engines and massage them thoroughly into something special to Cadillac, with specific tuning and output. No Cadillac should leave the factory with an engine straight out of a Malibu or a four-banger Silverado. Third step: a complete line-wide interior redo. Stop the cheapness that’s all over the current sedans and crossovers. Just stop it. Use the Lyriq as a blueprint – it’s a big improvement over the current crop and a good first step. I’d also say Cadillac has a good blend of screen-controlled and switch-controlled user interfaces; don’t give into the haptic-touch and wall-to-wall screen thing. (On the subject of Caddy interiors – as much as I bag on the Celestiq, check out the interior on that thing. Wow.)Fourth step: Blackwing All The Things – some gas, others electric. And keep the electric/gas mix so buyers have a choice.Fifth step: be patient. That’s not easy, but if they’re doing a brand reset, it’ll take time. 
  • NJRide So if GM was serious about selling this why no updates for so long? Or make something truly unique instead of something that looked like a downmarket Altima?
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