The Mod(ular) Squad: Volvo Drops Concepts, Plans to Storm the Small Car Beaches

Steph Willems
by Steph Willems

Two concepts just revealed by Volvo shows where the brand’s 40 Series vehicles are headed.

The imaginatively-named Concept 40.1 and 40.2 were the centerpieces at today’s launch of Volvo’s global small car strategy. The growth-primed automaker plans to hit the premium small car market with a series of vehicles built around its Compact Modular Architecture.

Is there a Swede in your future?

Larger vehicles like the upcoming S90 and wildly popular XC90 already have the “understated elegance” thing covered. So, the automaker once known for making really reliable boxes chose a funkier look for its bottom rung offerings.

A sporty sedan is a must-have model, but a just-edgy-enough compact crossover opens the door to a very lucrative market.

The versatile CMA platform allowed designers and engineers to go in “bold and daring new directions,” Volvo claims. It also makes it easy to offer a variety of powertrains, including a full battery electric vehicle and plug-in hybrids.

“By taking a modular approach to both vehicle architecture and powertrain development we have succeeded in leap-frogging many of the players in the premium segment,” said Dr Peter Mertens, senior vice-president of research and development, in a statement.

Every propulsion type will be offered by the time the 40 Series lineup fills out. The first model starts production in 2017, with an EV due by 2019.

Volvo plans to offer its T5 Twin Engine drivetrain in 40 Series models. That setup sees a 1.5-liter three-cylinder engine and electric motor work together through a seven-speed dual clutch transmission.

Naturally, a ridiculous amount of connectivity and safety features are planned for the lineup.

With a sales turnaround already underway, the automaker plans to offload 800,000 vehicles annually in the medium term. Last year’s sales figures sat just above the half-million mark.

[Images: Volvo Car Corporation]




Steph Willems
Steph Willems

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  • ChristianWimmer Great first car for someone’s teenage daughter.
  • SCE to AUX Imagine the challenge of trying to sell the Ariya or the tired Leaf.
  • Offbeat Oddity I would have to test them out, but the Corolla might actually have a slight edge. I'd prefer the 2.0 in both cars, but to get one in a Civic with a decent amount of equipment, I'd be stuck with the Sport where the fuel economy suffers vs. the Corolla. If the Civic EX had a 2.0, it would be a much tougher decision.
  • User get rid of the four cylinders, technology is so advanced that a four litre V8 is possible.. and plausible.. cadillac had a serious problem detuning v8s in the past, now theyre over-revving the fours and it sounds horrible.. get rid of the bosses and put the engineers in the front seat..
  • BOF Not difficult: full-size body-on-frame sedan, V8, RWD, floaty land yachts. Unabashed comfort and presence. Big FWD Eldo too. While I’m at it, fix Buick much the same way just a little less ostentatious and include a large wagon w/3rd row.
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