This 1984 Dodge 600 Turbo Commercial Is a Nightmarish Fever Dream

Steph Willems
by Steph Willems

The Chrysler Corporation was riding high again by 1984, but were they riding high when they made this ad?

A turbocharged engine was a brand-new option that year, and the resurgent automaker clearly wanted to celebrate the hot little 2.2-liter by having one abduct a woman and take her to the afterlife.

There’s a distinctive horror movie vibe to the beginning of this spot for the ’84 Dodge 600 ES Turbo. A beautiful young woman working late in an office, ominous music, seemingly paranormal activity — if slasher flicks have taught us anything, it’s that this lady’s gonna get it.

We soon find that the terror coming for her is of the convertible variety.

The first-generation turbo 2.2 packed 142 horsepower, but we didn’t know it had such pulling power. Crawling up the side of the building? Really? That’s the stuff of nightmares.

Once inside, this sporty drop top offers a one-way K-carriage trip to heaven, where shirtless men ride white horses and doves scatter as if in a John Woo action sequence.

Is that a brief reflection of her dead childhood dog?

After she comes down off of her trip — er, from her trip — Ms. Dodge 600 is pleased to find she’s no longer alone in her office. As she casts a sultry gaze, we now see that her fling with a turbocharged suitor has only just begun.

Chrysler tapped special effects company Dream Quest to help film the 1984 spots, which were clearly influenced by movies of the time. If you’re looking for a dystopian, Blade Runner-esque thriller, don’t miss the following Dodge Daytona ad, starring an actor who resembles David Hasselhoff and Dirk Benedict:

Steph Willems
Steph Willems

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  • Corey Lewis Corey Lewis on May 02, 2016

    Is that Jon Voight's car?

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    • Corey Lewis Corey Lewis on May 02, 2016

      @pb35 Was there a time in there where the wood panel ones were called Town & Country? Or was that only applied to the little K-wagon?

  • Pb35 Pb35 on May 02, 2016

    The Town & Country trim was available as a wagon and convertible dating back to the 50s.

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    • Corey Lewis Corey Lewis on May 02, 2016

      @Drzhivago138 Gracias. Never in life have I actually seen an M-Body wagon. Their sales figures must have been dreadful, because it's not like those fall to pieces or rust. Was the '70s Town and Country more/less expensive than a Monaco Royal Brougham wagon?

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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