Volkswagen Targeted by Federal Trade Commission Lawsuit

Steph Willems
by Steph Willems

It wasn’t so clean, was it?

The Federal Trade Commission filed suit against Volkswagen on March 29, claiming the automaker’s “Clean Diesel” ad campaign was a deception that tricked buyers into purchasing its supposedly eco-friendly vehicles.

By filing the complaint against Volkswagen, the FTC (which can’t levy fines) would be able to seek compensation for buyers via a federal court order.

“For years Volkswagen’s ads touted the company’s ‘Clean Diesel’ cars even though it now appears Volkswagen rigged the cars with devices designed to defeat emissions tests,” said FTC Chairwoman Edith Ramirez in a statement.

“Our lawsuit seeks compensation for the consumers who bought affected cars based on Volkswagen’s deceptive and unfair practices.”

The lawsuit is the latest in a biblically long list of legal action being taken against the company in the wake of the scandal.

The court order concerns diesel Volkswagens sold in the U.S. between late 2008 and late 2015, a total of nearly 600,000 vehicles.

According to the FTC, the now-notorious “Clean Diesel” ad campaign pushed vehicles by claiming they were low emission, environmentally friendly and would hold a high resale value.

In its promotional materials, Volkswagen claimed that its diesel engines reduced nitrogen oxide (NOx) emissions by 90 percent, when in reality they belched them out at up to 4,000 percent of the legal limit. The automaker’s claim of being compliant with emissions regulations in all states also figures into the FTC’s lawsuit.

The vote that led the FTC to file suit was a unanimous one.

Volkswagen continues to hunt for an acceptable fix for all of the defeat device-rigged diesels, and was recently allowed an extension to a court-ordered deadline. It has until April 21 to unveil a plan on how it will fix, or possibly buy back, the recalled vehicles.

Steph Willems
Steph Willems

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  • SCE to AUX SCE to AUX on Mar 29, 2016

    "biblically long list of legal action" -- nice phrase As I mentioned in another thread on this subject, I've become convinced they're merely spending their 1-month hiatus getting a legal/financial settlement in order. They are probably communicating through back channels to assure it is approved when presented. There won't be a technical fix. And I don't think CA will let these cars stay on the road.

    • Tedward Tedward on Mar 29, 2016

      If that looks like it's going to happen (refusing registrations) I'm going to buy stock in Orville redenbacher. It will be a sh!t show on a scale we have rarely seen. It all depends on how politically insulated the regulators feel, and on how much involvement the elected politicians have on their management. Be prepared for an outright declaration of war by nada.

  • Anonymous Anonymous on Mar 29, 2016

    This angle I hadn't thought about before. To date I've only considered making owners (including dealers) whole again. I wonder how many countries have laws concerning deceptive advertising? Volkswagen is in more trouble than I thought, and I thought they were in enough trouble to bankrupt before this suit. Consumers should still be able to bring individual suits regardless of what the FTC does. Nice correct usage of caps in the word "biblically." Too often mis-capitalized, it is only used with a capital letter when makng direct reference to the Biblical document itself.

  • FreedMike Yeah, this trend needs to die a painful death.
  • THX1136 This reminds me of a 'fad' back when I was in high school that was equally silly. A few folks would put spacers in the rear springs to lift the back end of the vehicle to ridiculous heights. We would joke that they must think it makes the car go faster since it feels like you're driving downhill all the time. Dangerous for all the reasons Redapple2 mentions.
  • Arthur Dailey Just a couple of questions. Are you adding a stabilizer to your gas tank as the gas sits so long? Aren't tires usable for up to 10 years after manufacture, rather than 7? And should you wait so long between oil changes? Even with the low mileage can the oil degrade? Eagerly awaiting responses from one and all.
  • Redapple2 I m afraid I d hate the crazy color 2 yrs down the line of a 6 year ownership. So, after dark blues, and dark reds I m back to a wonderful deep, pearly, lustrous white. Looks good at night. In the day. Clean; and when dirty, hides it.
  • THX1136 Some folks down the street from me had a beautiful blue/green Jeep. I stay away from grey, brown, silver and black. Ironically I own a white vehicle at the moment due to not being able to afford the blue one I was considering and not wanting the aforementioned colors. A nice emerald green, most shades of blue (Santa Fe Blue is a favorite) and the 'hotter' colors like orange, purple and yellow appeal, but as KOKing mentioned it's got to look 'right' on the car in question.
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