Genesis G90 No Longer of Equus Genus (At Least, Not in North America)

by Mark Stevenson

Published: November 10th, 2015

genesis g90 no longer of equus genus at least not in north america

Hyundai revealed Tuesday renderings of the first brand-new model to wear the Genesis nameplate as a marque. The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics.

On the other side of the Pacific, horse meat is a delicacy, so it should come as no surprise that the new Genesis G90 keeps its Equus lineage with the EQ900 model designation.

Hyundai announced their spin-off of the Genesis name into a luxury brand last week. Genesis will launch six new models before 2020, all with G## designations in North America.

“G90 is a blueprint for change and innovation that will distinguish the Genesis brand,” Hyundai said in a statement Tuesday. No details were revealed beyond “world-best safety features” and the like, though chances are we’ll know all about the new model before it’s officially launched in Korea next month.

The current Hyundai Genesis Sedan will be renamed G80. Another smaller sedan will debut in 2017 with the G70 moniker. Three other models, including a midsize crossover and larger SUV, will debut on or before the 2021 model year.

Hyundai stated all models will be either rear- or all-wheel drive.

Vehicle design is headed by former Bentley pen waver Luc Donckerwolke, working under group design boss Peter Schreyer.

#Eq900 #Equus #G90 #Genesis #GenesisG90 #HyundaiEquus #Korea #Render #Reveal

Mark Stevenson

More by Mark Stevenson

Comments

Join the conversation

2 of 33 comments

Keith Tomas on Nov 24, 2015

I wonder what Kia will do with their K900...it hasn't been selling that well. Does the new sub-brand mean the K900 will be axed? I have a soft spot for underdogs...

Like Reply
28-Cars-Later on Nov 24, 2015

"The new top-of-the-range Genesis will replace the Equus in the North American market next year, dropping its equine name for something more palatable to our tastes: alphanumerics." Soo... somewhat odd or inappropriate name to dumb. Genius.

Like Reply

Recent Comments

L&L I have a 2004 Xb right now the odometer reads 265,000 miles no mayor issues ,pay 14,500 . you don't need complaints about this lunch box the best .
Jeanbaptiste 2022 Tesla model 3 performance ~35000 miles tires - ~$1000ish. Several cabin filters ~$50
El scotto No rag-top, no rag-top(s) = not a prestigious car brand. Think it through. All of the high-end Germans and Lexus have rag-tops. Corvette is really its own brand.World-leading engines. AMG, M, S and well Lexus is third-world tough. GM makes one of the best V-8s in the world in Bowling Green. But nooooo, noooo, we're GM only Corvettes get Corvette engines. Balderdash! I say. Put Corvette engines in the top-tier Cadillacs. I know GM could make a world-class 3.5 liter V-6 but they don't or won't. In the interior everything that gets touched, including your butt, has to feel good. No exceptions.Some think that those who pay above MSRP and brag about it are idiots. Go the opposite direction, and offer an extended 10-year 100,000-mile factory warranty. At a reasonable price. That's Acura's current business model.
Carrera 2014 Toyota Corolla with 192,000 miles bought new. Oil changes every 5,000 miles, 1 coolant flush, and a bunch of air filters and in cabin air filters, and wipers. On my 4th set of tires.Original brake pads ( manual transmission), original spark plugs. Nothing else...it's a Toyota. Did most of oil changes either free at Toyota or myself. Also 3 batteries.2022 Acura TLX A-Spec AWD 13,000 miles now but bought new.Two oil changes...2006 Hyundai Elantra gifted from a colleague with 318,000 when I got it, and 335,000 now. It needed some TLC. A set of cheap Chinese tires ($275), AC compressor, evaporator, expansion valve package ( $290) , two TYC headlights $120, one battery ( $95), two oil changes, air filters, Denso alternator ( $185), coolant, and labor for AC job ( $200).
Mike-NB2 This is a mostly uninformed vote, but I'll go with the Mazda 3 too.I haven't driven a new Civic, so I can't say anything about it, but two weeks ago I had a 2023 Corolla as a rental. While I can understand why so many people buy these, I was surprised at how bad the CVT is. Many rentals I've driven have a CVT and while I know it has one and can tell, they aren't usually too bad. I'd never own a car with a CVT, but I can live with one as a rental. But the Corolla's CVT was terrible. It was like it screamed "CVT!" the whole time. On the highway with cruise control on, I could feel it adjusting to track the set speed. Passing on the highway (two-lane) was risky. The engine isn't under-powered, but the CVT makes it seem that way.A minor complaint is about the steering. It's waaaay over-assisted. At low speeds, it's like a 70s LTD with one-finger effort. Maybe that's deliberate though, given the Corolla's demographic.